We were lucky to catch up with Luca Seretti recently and have shared our conversation below.

Luca, thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

One of the most significant risks Luca Seretti has taken was his decision to move from Rome, Italy to Los Angeles, USA, to pursue his dream of becoming a cinematographer and later, a luxury clothing brand founder.

The Backstory:

Luca was born and raised in Rome, where he developed a passion for cinema at a young age. After high school, he attended Roberto Rossellini, the best cinema high school in Italy, where he honed his filmmaking skills. While still in school, Luca started collaborating with Ludovico Canali De Rossi and worked as a videomaker for Edit One, creating music videos for some of Italy’s most famous rappers.

Despite his success, Luca felt a growing desire to challenge himself further and explore new horizons. He was fascinated by the American film industry and the opportunities it offered. However, moving to the United States was a daunting prospect. It meant leaving behind his family, friends, and the burgeoning career he had built in Italy. It also meant adapting to a new culture, learning a new language, and starting from scratch in a highly competitive industry.

The Risk:

In 2018, Luca made the bold decision to move to Los Angeles. He enrolled in a cinematography program to refine his skills and immerse himself in the American film industry. The transition was far from easy. Luca had to navigate the challenges of living in a foreign country, including cultural differences and language barriers. Financially, it was a significant strain as he had to support himself while pursuing his studies and working on various projects.

The Outcome:

Despite the challenges, Luca’s risk paid off. In Los Angeles, he had the opportunity to work on numerous short films, web series, music videos, and commercials. One of his notable projects, the short film “Skit Row,” was a finalist at the 48 Hour Film Festival and was shown at the legendary Chinese Theatre.

Inspired by his success in cinematography, Luca decided to embark on a new venture: launching an avant-garde luxury clothing brand. This new endeavor brought its own set of risks, including the need to learn the intricacies of the fashion industry and manage the logistics of starting a business from the ground up. However, Luca’s creativity, resourcefulness, and determination helped him navigate these challenges.

Today, Luca is in the process of designing his inaugural collection, which aims to fuse contemporary art and high fashion. The brand is still in its creation phase, but Luca’s meticulous planning and innovative design techniques promise a bright future.

Reflection:

Luca’s journey from Rome to Los Angeles and his transition from filmmaking to fashion exemplify his willingness to take risks in pursuit of his dreams. These experiences have taught him the importance of resilience, adaptability, and continuous learning. The risks he took have not only expanded his professional horizons but also enriched his personal growth, proving that bold moves can lead to extraordinary opportunities.

Luca, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Luca Seretti is a creative visionary whose journey from Rome to Los Angeles is as compelling as his work. Starting his career in Italy, Luca was deeply influenced by the rich cinematic culture he grew up with. His formal training at Roberto Rossellini cinema high school laid a strong foundation for his future endeavors in filmmaking.

After establishing himself in the Italian music video scene with acclaimed works for top rappers, Luca felt the need to expand his horizons. This ambition led him to Los Angeles, where he immersed himself in the diverse and competitive American film industry. Here, he has directed and shot a variety of projects, from short films and web series to music videos and commercials. His ability to tell stories and capture compelling visuals has set him apart in the industry.

Transitioning into the fashion industry, Luca founded an avant-garde luxury clothing brand. This venture represents a fusion of his artistic sensibilities and his drive for innovation. In the creation phase of his brand, Luca meticulously plans each detail and experiments with avant-garde design techniques. His goal is to produce high-quality, unique fashion pieces that push the boundaries of conventional luxury apparel. The brand’s first collection is set to blend contemporary art with high fashion, promising to deliver pieces that are both aesthetically unique and of exceptional quality.

Luca’s brand is designed to solve the problem of monotony in luxury fashion by offering distinctive, high-quality pieces that stand out in the market. His background in cinematography gives him a unique edge in fashion marketing, allowing him to create visually compelling campaigns that effectively convey the brand’s story and vision.

What sets Luca apart is his dedication to excellence and his innovative approach to both filmmaking and fashion design. He prides himself on overcoming challenges and continuously pushing the limits of his creativity. His ability to evoke emotion and engage audiences through his work, whether in film or fashion, is a hallmark of his career.

Luca is most proud of his resilience and his ability to navigate and excel in different creative fields. His journey reflects a deep commitment to his craft and an unyielding drive to bring his artistic visions to life. For Luca, every project is an opportunity to inspire and connect with people on a deeper level, making them feel a part of the stories he tells.

For those interested in his work, Luca offers more than just products or films; he provides experiences that resonate and leave a lasting impact. His fashion pieces are not just clothing but statements that blend art and fashion seamlessly. Luca’s journey is about pushing boundaries and creating works that are both innovative and emotionally compelling.

Stay connected with Luca Seretti to follow his exciting journey and upcoming projects. Whether through his films, fashion collections, or collaborative projects, Luca continues to inspire and set new standards in the creative industry.

What’s the most rewarding aspect of being a creative in your experience?

For Luca Seretti, the most rewarding aspect of being an artist and creative is the profound impact his work can have on people. He finds immense satisfaction in the ability to evoke emotions and connect with audiences on a deep, personal level. Whether through the visual storytelling of his films or the innovative designs of his luxury clothing brand, Luca cherishes the moments when his creations resonate with others, sparking inspiration, introspection, or joy.

He believes that art and creativity have the power to transcend boundaries, communicate universal truths, and bring people together. The process of transforming a vision into reality—meticulously planning, experimenting with new techniques, and overcoming challenges—culminates in the rewarding experience of seeing his work touch and influence others.

Moreover, Luca finds fulfillment in the constant evolution and learning that come with being an artist. Each project presents new opportunities to push his creative limits, explore different perspectives, and refine his craft. This journey of perpetual growth and innovation is what fuels his passion and commitment to his work.

Ultimately, for Luca, the most rewarding aspect of being an artist is the ability to leave a lasting legacy through his creations, inspiring and connecting with people long after they encounter his work.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

In Luca Seretti’s view, society can best support artists and foster a thriving creative ecosystem by providing financial support, access to resources, and creating platforms for exposure. Financial stability is crucial for artists to focus on their craft, and this can be achieved through grants, scholarships, and funding opportunities. Additionally, ensuring that artists have access to essential resources such as studio spaces, equipment, and materials can significantly enhance their ability to create high-quality work. Affordable or subsidized access to these resources can make a huge difference, especially for emerging artists.

Furthermore, creating platforms where artists can showcase their work to a broader audience is essential for their growth and recognition. This can include public art exhibitions, online galleries, film festivals, fashion shows, and other events that celebrate and highlight creative work. These platforms not only provide visibility for the artists but also help them connect with potential clients, collaborators, and fans. By focusing on these three key areas, society can create an environment where artists feel supported, valued, and empowered to produce their best work, ultimately enriching the cultural landscape for everyone.

Contact Info:

• Website: https://www.lucaseretti.com
• Instagram: @luca.seretti
• Linkedin: https://www.linkedin.com/in/luca-seretti-b98490112/