We’re excited to introduce you to the always interesting and insightful Luca Moreira. We hope you’ll enjoy our conversation with Luca below.

Luca, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?

Since I first discovered journalism, my interest in the entertainment section developed naturally. However, I noticed that many media outlets prioritized the commercial aspect over producing quality content. Here at MCOM Global, we adopted the slogan and mission of “Make Communication Happen,” which reflects our transformation into an international content production company, especially from August 2022 onwards.

When analyzing the 1,630 interviews I’ve conducted throughout my career, you can see a different approach from traditional tabloid outlets – our focus is on sharing experiences and highlighting the biographical side of our interviewees. Human beings are easily influenced, and if we observe our actions and decisions, we often realize we seek inspiration from life stories. Our mission goes beyond traditional journalism – we aim for every interviewee, in addition to telling their story, to have a unique and distinct experience compared to other opportunities they’ve had to express themselves. This is the concept I call “healthy journalism.” With each published interview, we connect stories, creating a bridge between interviewees and readers.

In 2022, when we internationalized the company with the launch of the British site PopSize United Kingdom, we expanded this objective even further. Now, it’s not just about positively influencing people through our content but also about promoting a connection between different cultures. An example of this is the LMOREIRA website, here in Brazil, which has already featured interviewees from 24 different countries. It is a true attempt to reshape concepts in global journalism.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I entered journalism in a rather casual way. During high school, I was always a very curious person. At the time, my cousin started working as an actress and appeared in a soap opera, which made me proud, and I wanted to help promote her work. Naturally, I began writing about her and sending emails to some media outlets. In March 2017, one of these outlets responded and wanted to interview her. Everything went well, I mediated the article, and I discovered that the website owner was the same age as me at the time. He invited me to contribute to the site and began suggesting potential interviewees. At that moment, without any formal academic training in journalism, I took my first steps into communication. I was only 16 years old when I entered this world, and in March 2018, I finally enrolled in journalism school.

Before launching my own site, I worked as a writer for several outlets, and in 2019, I opened my own page. Over the years, I was a columnist for a site partnered with UOL. After leaving that site, I decided to focus all my efforts on a single place, thus founding MCOM Global.

Currently, my company operates in two distinct areas. We have a department that offers newswire services to support other PR agencies, and our main focus is on content creation and curation. We are responsible for producing interviews, as well as other products like podcasts and national and international news portals.

What makes me most proud today are two key points. First, seeing how far we’ve come with this project and how we’re expanding, reaching and positively impacting people through our content. Second, the pride in how we’ve been able to help people through our articles. We’ve faced delicate situations, addressing difficult experiences and topics, but always with the aim of provoking reflection in our interviewees and giving a voice to all kinds of people.

Many media outlets prioritize only celebrities and famous people (sometimes even considering their number of followers on social media when publishing), but at MCOM Global, we believe that “everyone has a good story that deserves to be told.” This includes all people, regardless of their number of followers or reach. We trust in the professionalism of our team and their instinct to find good stories.

How’d you build such a strong reputation within your market?

As I mentioned earlier, I believe that what has most helped me open doors in the journalism market is the methodology and focus of the interviews we conduct. The example I gave, about how many media outlets close their doors to people who aren’t very famous, also applies to some PR agencies. Many publicists, when scheduling appointments for their clients, automatically respond to interview requests from smaller outlets by saying that their clients are unavailable. This creates a vicious cycle: publicists demand that their clients be featured in major outlets, but how will those outlets grow if no one gives them a chance?

All the major outlets we know today started small. TMZ, one of the biggest celebrity outlets in the United States, which feeds specialized media across the world, was also small when it started. In 2020, during the COVID-19 pandemic, I decided to launch a collaborative experience program at MCOM Global. We held two editions, bringing together groups of 8 to 10 journalism students in Brazil so they could build their portfolios through our outlets. I did this because I strongly identified with those who were just starting out.

When I had the opportunity to secure interviews with high-profile artists and PR agencies, I proved that my work was solid and that they could trust me. One piece of advice I give to all young and new journalists starting out: be persistent, stick to your goals, and most importantly, don’t give up in the face of rejection. Keep your head up, don’t let rejection get you down, and move forward day after day until you achieve your goals.

Can you open up about how you funded your business?

Although I graduated in journalism, I can say that approximately 85% of what I’ve built so far has been self-taught. I always closely observed how PR agencies and media outlets operated and tried to apply those methods on my own. In the beginning, when I still didn’t know how to write a professional text to request interviews, I would analyze the ones sent by other agencies and use them as a reference.

On the technical side, focused on technological development and other aspects related to working with digital media, I spent many sleepless nights watching YouTube tutorials and reading blogs to learn how to create my own platforms. I’m a strong believer in the idea that the more knowledge you absorb — regardless of the subject — the more useful it will be in your life. In my case, this knowledge enabled me to start my own company and build my career.

These learnings have allowed me to conduct interviews with people from various nationalities and establish important partnerships around the world. A remarkable example is the relationship I’ve built with the United States, where I’ve interviewed over 70 people and solidified various partnerships within the journalism market.

Contact Info:

• Website: https://popsize.co.uk
• Instagram: https://instagram.com/lucamoreirareal

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