We’re excited to introduce you to the always interesting and insightful Lovell Cox. We hope you’ll enjoy our conversation with Lovell below.

Lovell, thanks for taking the time to share your stories with us today Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?

Since a young age, I had always wanted to start my own business in the creative field. I started making dresses for my friends and family members and then one of my friends asked me to make her wedding dress right after she got engaged. I had never made a wedding dress before and knew I had a year to figure it out. While I was making her dress I started posting about other garments I was working on for friends and family members and people seemed to be very interested in the design process. If I didn’t have an opportunity I was making my own opportunities even if it required me to work for free to build up my portfolio. While I was starting my business I was working part-time at a bridal boutique, there I learned a lot about the wedding dress industry and what my consumer wanted. I had gotten accepted into an incubator program for start-up businesses and knew this would help me get to the point where I could run my business full time. I was booked out for a year and a half for custom design clients and thought it was time to take the leap into running my business full time.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

When I was in college I majored in Textile Apparel Management on the product development track. There I learned how to construct a garment and fell in love with designing and sewing dresses. While in college I had many internships in the fashion industry interning under designers and in showrooms. Also, showed the 1st collection I made at Omaha Fashion Week which was the closest fashion show to where I went to college. After college, I bought a one-way ticket to NYC to start my career in the fashion industry and found myself obsessed with the bridal industry. While in New York I had just started my business when the pandemic hit and made the ultimate decision that I needed to move back home due to being laid off my day job. While back home I worked at a bridal boutique and learned as much about the bridal industry as I could while also continuing to build my own business. I saw that brides wanted something unique on their special day. That is one of the main reasons I started my custom design business so my clients could get exactly what they wanted.

Any advice for growing your clientele? What’s been most effective for you?

Word of Mouth. I say it time and time again. My clientele started with friends and family members. Once they wore the garments I made and posted about them on social media more people started becoming interested in my business and following me on my business journey. When needing a recommendation for something people first go to people they trust.

What do you find most rewarding about being a creative?

Being a creative entrepreneur I always have new ideas floating through my head. When I have one idea it usually branches out to 500 more ideas which is why I love being able to turn my client’s ideas from an idea in their mind into real life. When they see the final product and are able to see it come to life their reactions are so rewarding making all the hard work worth it!

Contact Info:

• Website: www.lovellfaye.com
• Instagram: @lovellfaye @lovellfayebridal
• Facebook: @lovellfaye

Image Credits
picture of girl twirling in pearl dress photo credit: Madison Delaney Photography