Alright – so today we’ve got the honor of introducing you to Lori Thomson. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Lori, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
The name of my business is Vera Doyle, named after my mom (who is still alive 85 years old) I knew I wanted to open a store and I went through many name ideas such as my own name, a version of my own name etc but nothing felt right.
Lori, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Vera Doyle is a lifestyle boutique selling and highlighting products ranging from home decor, beauty & apparel from BIPOC/Woman-owned brands sourced from artists both locally and nationwide.
Our mission is to amplify and shine a light on the layers of talent, design, & beauty that exist in these often overlooked and underrepresented segments.
We want to create a space where people can shop, relax, socialize and explore. Our goal is to provide an experience that will stay with you for a long time. We strive to help you feel pampered and entertained; seen and validated.
Can you share a story from your journey that illustrates your resilience?
I’ve gained work experience across various industries, from retail (both store and corporate levels) to running two handmade craft businesses, where I handled the design, sewing, and sales of my products. Despite my expertise, I’ve faced challenges such as not being taken seriously, having my talent overlooked, and feeling overshadowed, which has often made me question my sense of belonging in these environments.
The driving forces behind the beginnings of Vera Doyle were rooted in the principles of inclusion and representation. How time and time again people of color, especially women of color are dismissed, or used for their style/talents/skills without being given any credit. I was fed up working for someone else with nothing to show for it. I wanted to create a space that goes beyond mere commercial buying and selling, but instead fostered an environment where diverse voices, backgrounds, and perspectives are not only acknowledged but also actively celebrated. I honestly believe that a truly inclusive and representative space not only benefits the business but also contributes to the larger community by promoting diversity, equity, and a sense of belonging for everyone.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I had to learn that you cannot please everyone. We are given this one short life and I want to take that time to learn from those who came before me, like my mom, who fought hard and perservered to have a place in this world. I had to unlearn my need to look for acceptance from anyone other than those who truly believe in my vision and who love me no matter what. All the rest is just noise.
Contact Info:
- Website: https://www.veradoyle.com
- Instagram: shopveradoyle
- Facebook: shopveradoyle
Image Credits
Adriana DeCervantes Tosin Ojo