Alright – so today we’ve got the honor of introducing you to Lorenzo Liberti. We think you’ll enjoy our conversation, we’ve shared it below.
Lorenzo, looking forward to hearing all of your stories today. What’s been the most meaningful project you’ve worked on?
I’ve gotten a flag in a hospital in every state and raised over $50k for different charities. (30K for Homeless Veterans in 2020 alone.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hello, my name is Lorenzo Liberti. I am a proud craftsman dedicated to serving those in need by donating proceeds from my hand made, rustic, American flags to local charities. The idea of giving back first occurred to me in January 2019, when I went to feed the homeless with my church and met a veteran in need. The event opened my eyes and heart! For months I struggled to figure out how a teenager could help those in need within our community. However, during my summer break, my prayers were answered.
I discovered a cool DIY project that I wanted to try. My dad helped me get the right tools and materials. After a few attempts and several modifications, I completed my first rustic American flag. It looked so good, that my little brother along with neighbors, insisted I make them one too! With such a positive response, I began to wonder if I could use my talent to support less fortunate people like those I met at the soup kitchen earlier in the year. I reached out to Turning Points (a non-profit organization supporting veterans in Bradenton), and instantly hit it off with them. They invited me to their Christmas Gala where I donated a flag for their silent auction and kicked off the evening by performing the National Anthem on violin. By the end of the evening, we sold two flags and helped Turning Points raise over $2,300 for their mission! My summer DIY project became a much bigger endeavor than I could have ever imagined.
I started Heroic Flags to honor those who serve while supporting those in need. I have raised over $30,000 for homeless veterans, thousands of dollars for children with special needs and foster kids and sent a flag to a hospital in every state to honor our frontline healthcare workers during the pandemic. Helping those less fortunate than us is something I’m called to do and am especially grateful to everyone who has supported me in my mission to give back locally. Thank you and God Bless you.
Is there a particular goal or mission driving your creative journey?
To end veteran homeless and raise awareness to the youth about how they can Impact the future and solve modern problems starting at any age.
Can you tell us about a time you’ve had to pivot?
Starting Heroic Flags at 14 I had to give up alot of my childhood and in turn found things like partying, drinking, and drugs to be a waste of time. In turn I never had friends throughout middle and high school
Contact Info:
- Website: www.heroicflags.com


