We’re excited to introduce you to the always interesting and insightful Lorenzo Johnson. We hope you’ll enjoy our conversation with Lorenzo below.

Hi Lorenzo, thanks for joining us today. Can you recount a time when the advice you provided to a client was really spot on?

The best advice I gave a client in digital marketing was to stop trying to target everyone and instead focus on their ideal customer. They were spreading their budget too thin across multiple audiences and platforms, which wasn’t yielding strong results. I suggested they narrow down their target audience by refining their buyer persona and focusing their efforts on channels where their customers were most active.

Once they shifted their strategy, we focused on creating personalized, relevant content for this specific audience and adjusted their ad campaigns accordingly. The result was a dramatic improvement in engagement and conversions. Their cost-per-click dropped, and the quality of leads increased, leading to a higher return on investment. By concentrating on a clear audience, they were able to connect more meaningfully with their customers and maximize their marketing budget.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the Director of Revenue Management and Partner at Sociallyin. My career in sales began as an Account Executive and grew into roles where I led teams and developed new marketing divisions. Along the way, I became passionate about social selling, focusing on helping B2B professionals and businesses build personal brands, engage prospects, and generate leads through platforms like LinkedIn.

I believe sales should be about creating genuine relationships and providing value, not just closing deals. I take a personalized approach, crafting strategies that align with each client’s goals and position them for long-term success. I’m proud of the results I’ve helped clients achieve—boosting sales, building connections, and gaining industry recognition.

Outside of work, I’m involved in education and poverty alleviation efforts. I’ve led programs like Ready2Read and Ready2Succeed, focused on empowering underserved youth through mentorship and support. For me, it’s all about making a lasting impact—both in business and the community.

How do you keep your team’s morale high?

Maintaining high morale and effectively managing a team starts with clear communication and consistent recognition. Be open and honest with your team, making sure everyone knows their role and how they contribute to the larger goal. Encourage feedback and address any concerns quickly.

Recognizing achievements, whether big or small, helps people feel valued and appreciated. Simple acknowledgments of effort and progress go a long way. Also, offer opportunities for growth and development. When people feel appreciated and see room to grow, they stay motivated and engaged. A supported team is a productive team.

How do you keep in touch with clients and foster brand loyalty?

I keep in touch with clients by maintaining regular, personalized communication. This can be through check-in calls, emails, or even quick messages to provide updates or share relevant insights about their business. It’s important to stay proactive, so clients feel supported even when there’s no immediate project happening.

To foster brand loyalty, I focus on delivering value beyond the initial service. This could be sharing industry trends, offering advice, or providing solutions to challenges they might face. I also prioritize building genuine relationships by listening to their needs and aligning my approach to their long-term goals. When clients feel valued and understood, loyalty naturally follows.

Contact Info:

• Website: https://sociallyin.com/
• Instagram: https://www.instagram.com/sociallyin__/
• Linkedin: https://www.linkedin.com/in/lorenzojohnson/
• Youtube: https://www.youtube.com/@lorenzo.johnson