We recently connected with Lorenzo Antonucci and have shared our conversation below.
Lorenzo, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
To be the most successful at what I do best and what I love doing. Helping everyone I love and care around me win in anyway I can. I have so many mission I haven’t even thought of yet!

Lorenzo, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Lorenzo just recently directed his first feature titled “unfelt” starring Timothy V Murphy. Lorenzo is also a PGA Producer who began his producing & writing career in 2015 with “What Now” featuring Ice Tea, Bizzy Bone, following 2017 “American Satan” ‘Showtime’ starring Malcolm McDowell, Denise Richards, John Bradly (Game Of Thrones). In 2019 he also produced the controversial TV Movie “CRACKA” the trailer went viral exploding the internet. Lorenzo also is a Writer & Executive Producer of the TV series “Paradise City” starring Bella Thorne, Cameron Boyce, Drea de Matteo, Perry Reeves, Mark Boone Jr. Ryan Hurst, Booboo Stewart & Fairuza Balk streaming on “Amazon Prime” Lorenzo recently Executive Produced a film with Bruce Willis & John Travolta.

Have you ever had to pivot?
I left my band “Sworn Enemy” in 2009 and started pivoting towards my acting, directing and Entrepreneurial career.

How’d you meet your business partner?
I co-founded ASH By Ashley Benson – we launched our fragrance in Nov 2022.

Contact Info:
- Website: lorenzoantonucci.net
- Instagram: https://www.instagram.com/lorenzoantonuccijr/
- Facebook: https://www.facebook.com/lorenzo.antonucci.1238/
- Twitter: https://twitter.com/RealAntonucci
Image Credits
Mike photographer Mike LSD Remy ASH

