We recently connected with Loren Greiff and have shared our conversation below.

Loren, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Some moments stand still like this one did for me. Monday, December 16th, at exactly 10:26 AM.

Pre-holiday cheer, at 56, handing my resignation without a plan, but with a knowing I was never going back,

After more than +30 years in corporate, the youngest VP ever at J. Walter Thompson and top executive recruiter, I couldn’t unsee what I saw with the age-old broken hiring system.

I know I was not the first or the last to see it — but it was how I saw it, at what felt like warped speed. that drove me to launch of PortfolioRocket.

The certainty behind why this idea would work came from years in the trenches — as the middle woman between the 1% of candidates and decision makers at Fortune 50, 100, enterprise, DTC and start-ups.

Here’s the through-line: If a decision maker does not choose you as their hire — now what?

– What skills or recourse do you have when they give you the line “we’ll keep you in our system”
– What happens if you have nothing else in play — do you continue to pitch yourself to more recruiters or worse slam the job boards?
– How do you get out of this vicious cycle every time there’s a re-org and you’re eliminated? Or part of a merger? Or have a toxic boss? Misalignment in your mission and values? Find yourself at your growth ceiling?

I could go on… but won’t
You get it.

If you’re not learning how to navigate forward in your career, you’ll default into using stinky outdated strategies.

Your approach, career and job search will be as relevant as a landline.

Here’s the unique approach:

PortfolioRocket is a career consultancy (often referred to as the MBA for careers) for C-suiters/Executives ready to cut their transition time by +37% while learning a consistent and repeatable methodology for this search, and thereafter.

This is not box checking to land “a” job but, rather a drive to alignment across values, impact, culture, and compensation for sustainable fulfillment enabling the ideal outcome of “skipping to work on Monday”

With more than +350 clients in less than three years, these executives get FOUND for coveted positions through the “hidden job market” where 80-85% of these opportunities ARE but unposted.

Best of all, they have effective strategies that work regardless of market conditions or industry to learn now and use for the rest of their career.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

No one grows up with the career aspiration to be a recruiter.

Most parlay their industry expertise to move to recruiting. and in my case because of my marketing and design experience, I was recruited to recruit.

I was a very strong recruiter but limited in terms of how much I could help my candidates due to the transactional nature of this type of hiring and the large volume of reqs to juggle. Recruiters don’t dive deep into your values, WHY or other factors that drive long term fulfillment.

Rarely if ever do recruiters encourage candidates to build their own networking pipeline for unposted opportunities either.

That’s what makes PortfolioRocket and my curriculum different.

At the executive and C-suite level you must have mad skills. The competition is never going away and outdated strategies are sniffed out instantly like a shoe stepping in dog poop.

Our clients discover how to telegraph, catalyze and convert their value into referrals, interviews, new and unposted careers opportunities both online and off.

Best of all, they’re able to use and reuse this curriculum for this opportunity and the next and next — because they know that with the rate of change and C-suite churn, they have to take control of their outcomes.

I am especially proud of:

💥 +𝟯𝟱𝟴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: (𝗜𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝟭:𝟭’𝘀, 𝗚𝗿𝗼𝘂𝗽 𝗮𝗻𝗱 𝗖𝗵𝗶𝗲𝗳𝘀) in three years exactly

💥 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗥𝗢𝗜: 𝟭𝟰.𝟴𝗫’𝘀 (𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝗳𝗶𝗻𝗮𝗹 𝗰𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻)
𝘋𝘰𝘯’𝘵 𝘺𝘰𝘶 𝘸𝘪𝘴𝘩 𝘵𝘩𝘦 𝘴𝘵𝘰𝘤𝘬 𝘮𝘢𝘳𝘬𝘦𝘵 𝘩𝘢𝘥 𝘵𝘩𝘪𝘴 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘳𝘦𝘵𝘶𝘳𝘯?

💥 𝗔 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗢𝗣 𝟭% 𝗪𝗛𝗢 𝗟𝗢𝗩𝗘 𝗧𝗛𝗘𝗜𝗥 𝗪𝗢𝗥𝗞 &
𝗵𝗮𝘃𝗲 𝗺𝗮𝘀𝘁𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝘅𝘁, 𝗮𝗻𝗱 𝗻𝗲𝘅𝘁 𝗮𝗻𝗱 𝗻𝗲𝘅𝘁
𝗟𝗢𝗩𝗘 𝗧𝗛𝗘𝗜𝗥 𝗪𝗢𝗥𝗞 𝗢𝗣𝗣𝗢𝗥𝗧𝗨𝗡𝗜𝗧𝗜𝗘𝗦

Also proud of:

💥 +76 LinkedIn Lives featuring guests who unearth the most up to date career insights and advice:
https://www.youtube.com/@portfoliorocket2457/streams

💥 My newly launch podcast: Career Blast In A Half
https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528
Released every Wednesday for a 30 minute episode to cut through stinky, outdated career advice for outcomes now

💥 Thought leadership:
Near daily content creator on LinkedIn with nearly 19K followers who engage regularly with their added value
https://www.linkedin.com/in/lorengreiff/

Can you share a story from your journey that illustrates your resilience?

This post tells it best:

https://www.linkedin.com/posts/lorengreiff_portfoliorocket-portfoliorocket-careers-activity-7045398286974779392-9baN?utm_source=share&utm_medium=member_desktop

And I have many many many more if you need them.

I’ve burnt my life to the ground, and now nearly 18 years sober (5.30.2005) and it’s STILL one day at a time.
Single mother of two boys 25 & 28
Divorced for 23 yrs and blissfully re-married at 56.

What do you think helped you build your reputation within your market?

I believe it’s these FIVE non negotiables:

Authenticity

Trust & Integrity

Outstanding and differentiated results

Super connecting and compursion (Compersion is our wholehearted participation in the happiness of others. It is the sympathetic joy we feel for somebody else, even when their positive experience does not involve or benefit us directly)

Consistency

Contact Info:

• Website: portfoliorocket.com
• Instagram: https://www.instagram.com/portfoliorocket/
• Linkedin: https://www.linkedin.com/in/lorengreiff/recent-activity/all/
• Youtube: https://www.youtube.com/@portfoliorocket2457/streams
• Other: Podcast: https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528