We were lucky to catch up with Lonzaya Williams recently and have shared our conversation below.

Lonzaya, thanks for taking the time to share your stories with us today Can you talk to us about serving the underserved.

Lc Consulting Bp’s main goal is to serve and spread awareness to underserved communities about credit health and business development. I have been studying in this field for about 8 years and every time I speak with potential clients or even family and friends, I learn something new about what communities need to be educated on when it comes to credit health especially.

During a consultation with a potential client once, she told me that she had not checked her credit score in 3 years because she was under the impression that every time she checked it, the score decreased. I was made aware in that moment that I needed to begin to explain the process more on how people can stay in the know about their current credit health and all the factors of doing so.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is LonZaya’, I’m a bay area native and I’ve been in the credit and business field for about 8 years. I got into credit education in 2015 from working with my dad who is in finance and in that same year I started to study business and marketing in college. The more I get deeper into my field the more I fall in love with the work and how transformative it is for my community.

I have recently revised my services to be more educational and presented in a DIY approach. Currently we’re offering business development bundles and in each bundle there’s different services from business planning to marketing strategies, depending on the stage a client is in. We are also offering 1:1 credit health coaching, where I am working with clients one on one to reach their desired goals. There are many other products on the way as well.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I really try to make myself available in more ways than one. Of course, clients and potential clients can find me on social media. During my first encounter with clients, they are always given my phone number because I know this journey is very long and demanding, I want to make sure they know I will be there for support! I also try to keep my social media accounts up to date with more than the same mundane “book now” content, I want everyone who finds me to get a piece of my personality as well, because that’s a big part of my business… fostering healthy relationships with my clients! I mean they are trusting me with serious parts of their lives.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Truthfully, I had to unlearn so many things during this entrepreneurial journey lol and still now as well. One of the biggest things I can say is I have had to embrace and adjust my communication strategies and learn about people’s different ways of communicating. I have made the mistake of assuming that individuals understand this industries language once or twice before and that’s brought hiccups. That’s why one of my goals is to simplify the industry jargon and make the information more accessible and helpful to people.

Contact Info:

• Website: lcconsultingbp.com
• Instagram: lcconsultingbp