We recently connected with Lonnie Sepe and have shared our conversation below.
Lonnie, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Growing up in the digital age, I witnessed the immense impact that social media had on businesses and individuals alike. As a passionate user of various social media platforms, I recognized the tremendous potential they held for businesses to connect with their target audience and build brand awareness. I noticed that many small and medium-sized businesses struggled to navigate the ever-evolving landscape of social media marketing and capitalize on its benefits.
Combining my background in bartending, and marketing not to mention my fascination with social media, I saw an opportunity to help businesses overcome these challenges and unlock the power of social media for their growth. I studied successful social media strategies, observed industry trends, and researched the needs of businesses in my local area.
Lonnie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a passionate and dedicated social media manager with a deep understanding of the power and influence of online platforms. My primary focus is to help businesses establish and strengthen their online presence, engage with their target audience, and achieve their marketing objectives through strategic social media campaigns. I have grown my personal social media accounts to close to 300k followers on tiktok, 15k on IG and to being one of the first verified users on the newest platform Clapper.
We’d love to hear the story of how you built up your social media audience?
Building a following on social media has been an exciting journey for me. I recognized the power of social media early on and saw it as an opportunity to connect with a broader audience and share valuable content. Through consistent effort and strategic planning, I successfully grew a significant following across various social media platforms.
To achieve this, I focused on three key elements: content, engagement, and consistency. Firstly, I made sure to create high-quality and engaging content that resonated with my target audience. I carefully curated and crafted posts that offered value, entertained, informed, or inspired my followers.
Secondly, I prioritized active engagement with my audience. I responded to comments, messages, and inquiries promptly, fostering a sense of community and building personal connections.
Lastly, consistency played a vital role in building my following. I maintained a regular posting schedule, ensuring that my audience could rely on consistent content delivery. This consistency helped build trust and loyalty among my followers, making them more likely to engage and share my content with others.
How’d you build such a strong reputation within your market?
Building a strong reputation within the social media management market requires a combination of factors that I have diligently focused on throughout my career. Here are a few key elements that have contributed to building my reputation:
Expertise and Knowledge: I have invested significant time and effort in staying up-to-date with the latest trends, strategies, and best practices in social media management.
Results-Driven Approach: I prioritize delivering tangible results for my clients. By setting clear goals, tracking key performance indicators, and continuously optimizing strategies, I have consistently achieved positive outcomes.
Client Success Stories and Testimonials: I believe in the power of showcasing my clients’ success stories. By highlighting specific examples of how my social media strategies have positively impacted businesses, I have been able to build trust and credibility within the market.
Contact Info:
- Website: https://www.basicbartenderllc.com/
- Instagram: https://www.instagram.com/basicbartenderllc/
- Facebook: https://www.facebook.com/BasicBartender
- Linkedin: https://www.linkedin.com/in/lonniesepe/
- Youtube: https://www.youtube.com/channel/UCZ4PGVZVpY-bA07xS5Nvwqg
- Other: https://www.tiktok.com/@basicbartender?lang=en