We recently connected with Logan Montague and have shared our conversation below.

Logan, appreciate you joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I think success is a very relative term. Being successful is different to everyone. To me, it varies every day.

Most people think they’ll be successful if they can get that dream house with the dream car. While those are great, it doesn’t always translate to being successful.

Being successful is also about being happy. It’s finding a balance between your career and your life. It’s ensuring that all of your families basic needs are met. Anything else is just extra.

I could have all of the money in the world, but if I wasn’t happy and emotionally present with those around me, what would it be for? Nothing.

To be successful, in my mind, it comes down to a few things:

1. Your definition of success. Some days for me, success is accomplishing everything on my to-do list or even simply getting out of bed on those really hard days (because we all have them). Other times it’s when I sign a new client, and soon it will be when I close on my first home.
2. Your drive. How driven are you to accomplish what is presently at hand and manage expectations for future tasks?
3. How you view yourself. Are you confident in yourself and your skills or do you let people get you down? The thing is, people are always going to talk, but being confident in yourself is what will help you avoid those negative thoughts and feelings that lead you to believe you’re not successful, even when you are.

Similar to point one I mentioned above.. if you simply made it out of bed on a day that you didn’t think you would, people might say you’re lazy, unmotivated, etc., but as long as you know it was a win, you were successful. (Now, don’t do this everyday, but sometimes, our mental health needs it!)

Logan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Logan Montague and I am the CEO/Owner of Socially Logan Marketing, a digital marketing agency that focuses heavily on social media marketing for companies looking to not only expand their reach, but bring in new leads as well. I started SLM in March of 2021 after previously co-owning another marketing company, which did not work out.

I started learning marketing in my undergrad Business degree and fell in love, particularly in a Consumer Behavior class. It captured my attention and I ran with it. After graduating from Holy Cross College in Notre Dame, Indiana, I landed a “dream job” working in corporate marketing for a multi-billion dollar company. I got to dive in head first and learn every area of marketing from the bottom up. I will forever be grateful for my years at that company, which taught me to be incredibly resilient as well as knowledgeable in the marketing space.

What I am most proud of myself for is trying again after the first marketing company I started failed. I took the failure as a lesson and I enrolled in an MBA program to learn more about running a business. I realized that I could know everything about marketing, but if I didn’t know how to run a business, it might happen again. Studying for an MBA full-time while simultaneously starting a company, finding clients, and working with current clients was difficult, but extremely worth it. I’m confident that completing my MBA has allowed me to operate my business at my best ability.

Socially Logan Marketing has grown tremendously since starting and being able to provide not only services for companies in need, but marketers looking for work, makes me incredibly happy.

Can you open up about a time when you had a really close call with the business?

When I was still early on in my business, I had began hiring a team to help me work the client workload, however. I had invoices to clients set up to be paid on the first of the month, however, there were times that clients did not pay on time. When it was just me doing all of the work, I didn’t pay as close attention or notice, because it was only myself needing to be paid. However, once I hired my team, and set up payroll to be twice a month, I realized that having all client invoices coming in at the same time (and possibly late), was not a good idea. That first month, it was so close to not being able to pay the team for the work they were contracted for. It was scary and embarrassing to have to tell them I’d be late on paying them.

I had to fix this problem quickly. To do so, I shifted client invoices to be staggered throughout the month and continued to do so with new clients. This allows for an influx of income to my business throughout the month, that I can pay for software expenses and payroll at all times and not build up the bank account just to deplete it in one day.

We’d love to hear a story of resilience from your journey.

My journey to entrepreneurship has been one full of resilience. While being a business owner is incredibly rewarding, it is also tough from time to time. Working in marketing, social media marketing especially, requires a thick skin. I’ve always tried to keep business as business and not take anything personally, however, it can be difficult when you form relationships with your clients and things don’t go as planned.

I had a client once, before I had a team to help me, who I had a great relationship with. However, when I started hiring, I had hoped they would be supportive and excited to have the extra assistance on their account. Unfortunately, that was not the case. I ended up losing the client as an account and as what I thought was a friend, or good acquaintance at the least. It was a tough lesson and really got me down. It made mew wonder if I was doing the right thing expanding my business to a team setting. It made me feel like a fraud- my imposter syndrome was high. Even though every other client was excited to have more helping hands, this particular client felt that I was abandoning them and that they weren’t important. When in reality, I wanted every client to feel more important. I had to reset my mindset and worked double time to ensure that my new team was being as effective as possible.

This situation was a good reminder that in business, you have to be resilient and bounce back when something doesn’t go your way. I was upset at this situation, but there were still a dozen other clients that deserved to have my best foot forward.

Contact Info:

• Website: www.sociallyloganmarketing.com
• Instagram: https://www.instagram.com/socially.logan.marketing/
• Facebook: https://www.facebook.com/socially.logan.marketing
• Linkedin: https://www.linkedin.com/company/socially-logan-marketing
• Other: TikTok: https://www.tiktok.com/@socially.logan

Image Credits
Shelbi Fisher + Shayna Clickovich