Alright – so today we’ve got the honor of introducing you to Logan Fleck. We think you’ll enjoy our conversation, we’ve shared it below.

Logan, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

I remember the exact moment everything changed. It was well past midnight, and I was hunched over my laptop, finishing another round of marketing materials for a London-based tech start-up, riding that never-ending hamster wheel. The thing about hamster wheels is that no matter how fast you run, you never actually arrive anywhere. That was my life at the time – running, working, strategizing, day in and day out, and getting nowhere except closer to burnout.

But it wasn’t just the job that tipped me over the edge. It was the perfect storm. My father had just been diagnosed with fast-progressing dementia, which hit me like a ton of bricks. Then, there was the traumatic delivery of my firstborn, an experience that nearly brought me to my knees. And let’s not forget the pandemic, which, like so many others, forced me into a Dark Night of the Soul. I found myself questioning everything – my purpose, my energy, and whether any of this was what I actually wanted. The hamster wheel felt like it was spinning faster, and I couldn’t slow it down.

One night, while my son slept soundly next to me, I had an epiphany. Not the kind that quietly taps you on the shoulder but the kind that grabs you by the collar and yells in your face: “This has to stop. Now.”

The next morning, I made a decision that went against every fiber of my responsible, corporate-trained being – I quit. Just like that, I stepped off the hamster wheel, and for the first time in years, I was free. It was liberating and terrifying all at once. Walking away from a high-paying job without a backup plan was something I never would have done under normal circumstances, but these weren’t normal times.

The first few months after leaving were all about family, healing, and rest. I was convinced that I would abandon marketing altogether. I mean, the stress had given me what I can only describe as marketing PTSD. But, after letting the dust settle, I realized something: I couldn’t walk away from over two decades of experience. Sure, marketing had burned me out, but maybe the problem wasn’t marketing itself – maybe it was the environment.

So, I started playing with an idea: What if I could use my skills but on my own terms? What if I could create an environment that I controlled? The idea of being my own boss was tantalizing, and I started digging in.

I dove headfirst into research, reached out to potential mentors, and slowly began to explore what it meant to run a business. Before long, I formed an LLC, a pretty big step that made everything feel real. I began networking like crazy, attending women’s groups like the Women’s Business League and putting out feelers to my network. It wasn’t long before I landed my first client. I’ll never forget that moment – it was like proof that maybe, just maybe, this wild leap wasn’t so wild after all.

Over the past year and a half, Fuse Virtual Services has grown almost entirely by word of mouth. Turns out, people love recommending someone they trust, and I’ve been fortunate that the clients who found me have stuck around. I built a simple website, sure, but it’s mostly been sitting there, collecting digital dust. My clients seem to find me through Facebook forums or professional groups, not Google searches.

But here’s the thing – this past year wasn’t just about launching a business. It was about rediscovering who I am. What is my purpose? What lights me up? What no longer serves me? I started asking those big questions, and each step in the journey was like peeling back a layer, revealing more of who I was meant to be.

Running a business is no walk in the park – it’s different than working for someone else, and I’m still learning every day. But I love the freedom and creativity it brings. I love working with clients who respect what I do and genuinely want to succeed. Their success drives me – it’s the heartbeat of Fuse Virtual Services.

So, to anyone thinking about stepping off their own hamster wheel: do it. It’s messy, terrifying, and exhilarating all at once. But if I can do it, so can you.

Logan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been around the block a few times—over two decades, actually—working across different industries, mostly in tech and media, where I’ve collected enough skills to fill a toolkit (or at least a really big drawer). Branding, website development, event management, funnels—you name it, I’ve probably had my hands in it. While I won’t be writing code from scratch anytime soon, I’ve always had a knack for seeing how all the moving pieces of a business come together, like some kind of marketing jigsaw puzzle.

A lot of my clients are entrepreneurs who feel like marketing is this giant, confusing beast. They know they need to do it, but figuring out where to start is like being handed an IKEA dresser with no instructions. That’s where I step in—not to take over, but to help break everything down into pieces that are less likely to make you want to throw your laptop out the window. Whether it’s setting up a website or creating a brand, I take the overwhelming parts and make them, well, a little less overwhelming.

For me, it’s all about building real relationships with the people I work with. I don’t just dive into the work; I get to know my clients, what they’re passionate about, and what drives them. That way, I can help in a way that feels right for them, not just a one-size-fits-all solution.

Honestly, what I’m most proud of is seeing how simplifying things for my clients helps them feel more confident and less stressed. That’s really the goal—making marketing less of a headache and more of something that feels manageable. And hey, if we can share a few laughs along the way, all the better.

Can you share a story from your journey that illustrates your resilience?

Let me take you back to a particularly memorable week after I had launched Fuse Virtual Services and started working with clients. Everything seemed to be going fine—until life decided to throw me a curveball.

I was knee-deep in a major project for a client, balancing website redesigns, brand strategy, and prepping for a virtual event. Things were humming along—until they weren’t. Out of nowhere, my toddler spiked a 104-degree fever. As if that wasn’t enough, the client’s website crashed the night before the event, and just for fun, my internet decided to go down as well. And somewhere in all of this, I realized I’d forgotten to feed the cat, who was less than amused by my multitasking failures.

I remember standing in the middle of the kitchen, reheating a cup of coffee for the third time that day, thinking, “Really? Is this how it all unravels? A website crisis, a sick toddler, and a cat plotting my downfall?” But here’s the thing about resilience—you don’t get to hit pause. You just figure it out.

So, I juggled client calls while soothing my feverish kid, worked through the night to get the website back up and running, and somehow managed to meet the event deadline. Through a series of very late nights, lots of coffee, and a few moments of sheer willpower, everything came together. The virtual event went smoothly, the client was happy, and my toddler, thankfully, bounced back soon after.

What that week taught me is that resilience isn’t about having everything under control. It’s about showing up when things feel impossible, finding creative ways to get through, and laughing at the absurdity of it all. It’s messy, it’s unpredictable, but somehow, you always come out stronger on the other side. And yes, I did eventually feed the cat.

Have you ever had to pivot?

I’ve always been the type to walk fast, talk fast, and, if we’re being honest, probably think a little too fast for my own good. I had this grand vision of becoming a high-powered CMO, with all the perks—corner office, perfectly curated life, endless streams of money (you know, the kind that has you lying awake at night, but in a “let’s count my riches” sort of way). But here’s the kicker—I was running full speed toward a dream that, when I finally caught up to it, wasn’t even mine. I was chasing something that didn’t actually make me happy.

The biggest pivot in my life didn’t come with a career change or a new business plan. It came when I realized I had to stop sprinting everywhere. I spent so much time darting from one thing to the next, constantly convinced that “success” was just around the corner. But all the while, I was missing the small, quiet moments—the stuff that really matters.

It hit me one day: When I’m lying on my deathbed, am I really going to sit there thinking, “Wow, I’m so glad I spent all those sleepless nights worrying about my bank account and crushing my to-do list”? Probably not. What I’ll actually remember are things like the way my kids laugh when they’re being goofy, or the satisfaction of finishing a project and seeing the look of relief on my client’s face, or that time I actually sat still long enough to appreciate a sunset.

So, my biggest pivot—though it sounds ironic for someone as fast-moving and quick-witted as me—was learning to slow down. Like, really slow down. I’m talking about actually savoring that cup of tea, not just chugging it between Zoom meetings. Being more present. Breathing. Taking it all in.

This hasn’t been an overnight transformation—I still catch myself zooming around like I’m late for a flight. But I’ve learned that by hitting the brakes a little, I’m a better mom, a better friend, and way better at serving my clients. And, let’s be real, I’m also a lot more fun to be around when I’m not frantically checking my calendar every five minutes.

Turns out, slowing down doesn’t mean you’re missing out on life—it means you’re actually paying attention to it. And that’s what I’ll remember when I look back: not the rush, but the moments where I actually stopped long enough to realize how good life can be when you’re present for it.

Contact Info:

• Website: https://www.fusevirtualservices.com
• Linkedin: https://www.linkedin.com/in/loganfleck/