Alright – so today we’ve got the honor of introducing you to Logan Baker. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Logan thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

One of the biggest trends I’m seeing in the wedding world right now — and one I feel super passionate about — is the rise of real-time content creation. Couples are craving a more authentic, in-the-moment way to remember their wedding day. They want everything captured as it’s happening and delivered while the magic is still fresh.

As someone who started out as a bridal stylist, I’ve always had a front-row seat to those in-between moments — the ones that don’t always make it into the final album. I’ve helped brides zip up their gowns, place their veils, wipe away tears… and I’d always think, “This is such a sweet and tender moment — I wish someone was capturing this.” That’s when the lightbulb went off.

Through my business, Love, Logan, I get to be that someone. I create real-time, behind-the-scenes content on iPhones for brides who want to experience their day from a more personal lens — and share it with their loved ones within 24 hours. My work focuses on storytelling through an editorial, candid lens that still feels elevated and intentional.

I believe this trend is only going to continue to grow. It’s giving couples the ability to see themselves in the moment and feel truly celebrated. It’s also opening a whole new world of opportunity for creatives like me — and for brides who want their love story captured in a way that’s modern, real, and completely their own. It’s pushing the industry in a direction that favors authenticity over perfection — and I’m so here for it.

Logan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Logan — a bridal stylist turned wedding content creator, and someone who’s always believes that the best moments in life are the ones you don’t plan for.

My journey into this industry started with a deep love for fashion and people. I’ve always loved helping women feel beautiful by styling them for their big day. I would say that I have always had a passion for fashion, and a natural eye for detail, so helping women feel confident and beautiful came very naturally to me. But what I found even more inspiring than the gowns and the glam were the emotional moments in the fitting room — the way a bride’s face would light up when she found the dress, the happy tears from her mom, or the quiet confidence that would come over her when she saw herself in the mirror and just knew. Those were the moments I never wanted to forget — and the ones I realized often went undocumented on these special occasions, and especially wedding day. Those were the moments I wished someone was capturing — and that’s what led me to start Love, Logan.

Love, Logan is a wedding content creation business focused on capturing those real, vulnerable, joyful moments — all in real time, using just an iPhone. I create romantic, refined content with a fashion-forward eye — softly cinematic and emotionally true-to-life. My work is rooted in modern heirloom storytelling, giving couples something to feel and treasure instantly. within 24 hours so they can relive the magic while it’s still fresh. I bring a fashion-forward lens to every wedding I shoot, but what I think truly sets me apart is my heart. I genuinely care about each couple I work with — I’ll cry during your vows, fix your train, and hype you up like we’ve been best friends for years.

At the end of the day, I’m just someone who loves love. I believe every couple deserves to feel celebrated, confident, and fully present on their wedding day — and it’s an honor to help make that happen.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

Yes — one thing I think non-creatives sometimes struggle to understand is that being a creative is more than just capturing pretty visuals. It’s emotional, intuitive, and true to each couple. With Love Logan, I’m not just recording wedding content — I’m preserving real moments that couples will carry with them for the rest of their lives. That’s a huge responsibility, and it requires so much more than just showing up with a phone.

I pour my heart into every wedding day. I’m tuning into the bride’s energy, watching for quiet gestures, helping her feel confident in her dress, fixing flyaways, calming nerves — all while capturing footage that feels elevated, editorial, and effortlessly real. And then, I edit and deliver it within 24 hours so they can relive that magic right away. There’s no script, no second take — just me, instinct, and experience.

People often think creativity is just about having “an eye,” but for me, it’s also about connection. It’s about making someone feel seen and celebrated. It’s about storytelling that feels both cinematic and true-to-life. And while I absolutely love the styling, the aesthetic, and the beauty of it all — it’s the feeling I create for my couples that I’m most proud of.

How’d you build such a strong reputation within your market?

I think my reputation has been built on two things: consistency and connection. Before I launched Love, Logan, I spent years building a strong name for myself in the bridal styling world. I’ve had the honor of helping hundreds of brides find their dream dress — and in the process, I’ve also built lasting relationships. Many of my brides still stay in touch with me, and I think that says a lot. I don’t treat this as a one-time transaction — I genuinely care about the women I work with and often walk away with real friendships.

That personal connection has carried into my content creation business. Brides know I’ll show up fully for them — calming nerves, adjusting their veil, hyping them up, and capturing the most beautiful and authentic moments in real time. I also bring the same attention to detail I’ve always had in styling into the way I frame, edit, and deliver their content.

Reviews have played a huge role too. I’ve been lucky to receive so many kind testimonials from bridal clients over the years, and now those words are helping new brides feel confident in booking me for content creation as well. Word-of-mouth and trust go a long way in this industry — and I’ve always believed that when you lead with heart and follow through with excellence, your reputation speaks for itself.

Contact Info:

• Website: https://www.lovebylogan.com/
• Instagram: @lovebylogan & personal: @loganbstylist
• Linkedin: https://www.linkedin.com/in/loganmayobaker?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Image Credits

LW Photography @LWphotographyga