We’re excited to introduce you to the always interesting and insightful Loella Hsu. We hope you’ll enjoy our conversation with Loella below.

Hi Loella, thanks for joining us today. How did you come up with the idea for your business?

The idea for my business, Earthshine Wellness, comes from a deep-rooted passion for Traditional Chinese Medicine (TCM) and acupuncture that started when I was a child. Growing up in a culture where TCM was a natural part of life, I saw how acupuncture was widely used in Asia—not just to treat illness, but to promote wellness, prevent disease, and even for beauty and anti-aging.

When I moved to the United States, I was surprised to see how unfamiliar most people were with acupuncture. Many believed it was only for pain relief, but in reality, acupuncture and herbal medicine have profound benefits for women’s health, anxiety, stress relief, and natural anti-aging, with significant scientific evidence supporting their effectiveness.

During my years of study, internships, and early work experience, I witnessed countless elderly patients struggling with chronic pain, fatigue, and other conditions. They often found themselves bouncing between doctor’s appointments and relying on Western medications to manage their pain or help them sleep. It broke my heart to see this because I knew there was another way—a more natural, preventative approach that could have helped them years earlier.

At the same time, I had a personal role model: my grandmother. She is 97 years old and still enjoys an independent, active life, even traveling regularly. Her secret has always been simple: self-care, prevention, and consistent attention to her health through TCM and proper nourishment. Watching her thrive well into her old age made me realize just how important it is to care for our bodies now so that we can live healthier, more comfortable lives as we age.

This became the foundation of my mission: to help others understand the value of maintaining their health, balancing their bodies, and prioritizing wellness. Through acupuncture, I want to bring this powerful, natural therapy to more people, showing them that it’s not just about treating pain but about transforming their lives—whether it’s for beauty, hormone balance, stress relief, or simply feeling better every day.

Starting Earthshine Wellness was my way of combining my cultural roots, my training, and my personal passion to spread the concept of wellness through acupuncture. My goal is to help people live better today so they can enjoy a healthier, more vibrant tomorrow—where aging feels empowering, not limiting.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Loella, the founder of Earthshine Wellness, an acupuncture and holistic wellness studio located in Brea, Orange County. My journey into Traditional Chinese Medicine (TCM) and acupuncture is deeply personal and rooted in my upbringing. Growing up in Asia, where TCM is an everyday part of life, I was always fascinated by how acupuncture and herbal medicine were used not only to treat illness but also to promote longevity, balance hormones, and enhance natural beauty.

My passion for this field deepened during my own personal health struggles. I experienced hormonal imbalances and fertility challenges that left me feeling lost and desperate. Western medicine provided answers but didn’t fully address the root of the issue. As a trained acupuncturist, I turned to my knowledge of TCM and began treating myself with acupuncture and herbal medicine. Within months, my body responded, my health improved, and I was able to conceive naturally. This profound experience showed me the incredible power of acupuncture and ignited my mission to share this natural healing method with others.

At Earthshine Wellness, I focus on providing holistic treatments that combine ancient TCM techniques with modern wellness goals. My services include:

Facial Cosmetic Acupuncture: A natural, non-invasive alternative to Botox that stimulates collagen production, softens wrinkles, and improves skin tone for anti-aging and rejuvenation.
Body Acupuncture: Tailored treatments to address hormone imbalances, fertility support, stress, anxiety, digestive issues, and overall wellness.
Moxibustion, Cupping, and Herbal Recommendations: Complementary techniques that support the body’s natural healing process.
The problems I solve for my clients go beyond symptom relief. I specialize in helping women feel balanced and empowered by addressing women’s health issues such as irregular cycles, fertility challenges, menopause symptoms, and hormonal imbalances. I also work with clients experiencing stress, anxiety, insomnia, and chronic pain, providing personalized care that treats both the body and mind. My facial acupuncture treatments offer an effective, natural solution for those seeking anti-aging results without invasive procedures.

What sets me apart is my whole-body approach to beauty and wellness. I believe that true beauty begins from within—when the body is balanced, hormones are regulated, and stress is managed, it naturally reflects on the outside. I design each treatment with care, focusing on the root cause of my clients’ concerns, not just the surface symptoms.

I’m incredibly proud of the results I’ve seen with my clients. Whether it’s helping a woman conceive after years of fertility struggles, seeing someone regain confidence through facial acupuncture, or helping a client finally sleep through the night after years of insomnia—it’s these transformations that inspire me every day.

The main thing I want potential clients to know about Earthshine Wellness is that I am here to help you look and feel your absolute best in the most natural, holistic way possible. My studio is a nurturing space where your health, beauty, and well-being are my top priorities. Whether you’re seeking anti-aging treatments, fertility support, or relief from stress and hormonal imbalances, I’m dedicated to providing care that works with your body’s natural rhythms to achieve lasting results.

If you’ve been curious about acupuncture but feel unsure, I invite you to take the first step. Acupuncture is a gentle, transformative practice that can help you heal, thrive, and embrace a healthier, more balanced version of yourself.

Have you ever had to pivot?

One of the biggest pivots in my career came when I transitioned from working in multiple clinics to opening my own practice, Earthshine Wellness.

In the early days of my career, I worked across several clinics and even offered house call services, treating everything from chronic pain to supporting patients with cancer. I valued the experience and the relationships I built, but I eventually began to feel stretched too thin. While I was helping many people, I wasn’t able to fully focus on the areas where I felt I could make the greatest impact.

During this time, I noticed that many of my clients—especially women—were coming to me with issues like hormonal imbalances, fertility struggles, anxiety, and aging concerns. I saw how deeply these challenges affected their daily lives, not just physically but emotionally as well. I realized there was a need for a more focused, holistic approach to women’s health—one that combined traditional wisdom with modern wellness goals.

It was a difficult decision to leave the stability of my clinic jobs, but I knew I had to take a leap of faith. I set out to create a space where women could feel supported, understood, and empowered to prioritize their health and well-being. I poured my heart into building Earthshine Wellness, specializing in women’s health, natural beauty treatments, and stress relief.

This pivot allowed me to align my work with my true passion. By narrowing my focus, I was able to provide more personalized care and achieve better results for my clients. Today, Earthshine Wellness is thriving, and I’m able to help women transform their health and rediscover their confidence—one treatment at a time.

This experience taught me the power of listening to both my intuition and the needs of my clients. Sometimes, taking a risk and changing direction is exactly what’s needed to create something meaningful.

How’d you build such a strong reputation within your market?

I believe my reputation within the market has been built on three core principles: education, personalized care, and my commitment to continuous growth.

For many people, acupuncture and Traditional Chinese Medicine (TCM) can feel abstract or unfamiliar. I’ve made it my mission to bridge this gap by making these ancient practices accessible and easy to understand. I dedicate time to research and incorporate both TCM wisdom and modern medical concepts to explain how treatments work. Whether through social media, workshops, or in-depth consultations, I focus on breaking down complex theories into clear, practical advice that resonates with my clients. My goal is not just to treat but to educate, empowering clients to feel confident and informed about their own wellness journey.

Equally important is the personalized experience I provide. Every client’s body is unique, so I approach each case with a fresh perspective. Through a thorough consultation process, I take time to listen and truly understand my clients’ needs—whether it’s a physical imbalance, emotional stress, or aging concerns. I then design a customized treatment plan that combines acupuncture, herbal medicine, and practical guidance on diet and lifestyle. I also explain the “why” behind every choice: how specific acupuncture points stimulate the body’s healing processes, what changes to expect, and how daily habits can amplify the results. This level of transparency and attention builds trust and confidence, which, in turn, strengthens the client-practitioner relationship.

What sets me apart is my dedication to continuous learning and growth. I firmly believe that as a practitioner, I must keep evolving to better serve my clients. I actively pursue advanced trainings, workshops, and new techniques to stay current in both the TCM and integrative medicine fields. This ensures that I can offer treatments that are not only rooted in tradition but also backed by the latest developments in holistic health.

Ultimately, it’s this combination of education, thoughtful personalization, and a growth mindset that has helped me build a reputation for care that is both effective and transformative. My clients often share their experiences with friends and family, which has been the most powerful and genuine way for my business to grow. To me, this trust and connection within my community is the heart of Earthshine Wellness, and it’s what I’m most proud of.

Contact Info:

• Website: https://www.earthshine-wellness.com
• Instagram: https://www.instagram.com/earthshine.wellness
• Yelp: https://www.yelp.com/biz/earthshine-wellness-brea