We’re excited to introduce you to the always interesting and insightful Lloyd Yates. We hope you’ll enjoy our conversation with Lloyd below.
Lloyd , appreciate you joining us today. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.
Fashion retailers do a poor job of bridging this “information gap” when we shop online. 1 out of every 3 items we buy online is returned. This is because it’s challenging to tell the color, fit, and feel of the fabrics online. While shopping in person, we have greater information to make a much more informed decision, which is why return rates are much less. As a result of this gap, brands lose billions of dollars a year, customers struggle to find the clothes they want, and 40% of returns go to landfills contributing to fashion’s ranking as the 3rd most polluting industry in the world.
Fashion houses need to provide better information to customers to bridge this gap and use innovative technology such as Tylmen’s sizing software to help shoppers achieve confidence with their buying decisions creating a much more desirable shopping experience.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Tylmen’s 3-Click Perfect Fit is a sizing software for fashion retailers that provides accurate fit and apparel recommendations to shoppers.
With just the snap of two self-taken photos, our software will gather a customer’s full body measurements and use that information to show shoppers exactly how any garment will fit them.
Our software is a widget that can be integrated into any retailer’s site with just a few lines of code. From there, shoppers will always have better information on fit when buying clothes online.
How about pivoting – can you share the story of a time you’ve had to pivot?
Tylmen’s 3-Click Perfect Fit is a byproduct of pivoting. Prior to making software, we used to make custom neckwear and suits at Tylmen. We noticed that our clients would use their measurements to shop online. To us, this was a sign that people wanted to make data-informed decisions while shopping for apparel online. After noticing this trend, we decided to focus on this idea full time which is how we came up with our software. Pivoting can lead to great businesses.
We’d love to hear about you met your business partner.
In grad school! A great place to meet likeminded, talented friends and future business partners.
Contact Info:
- Website: https://tylmen.com/
- Instagram: https://www.instagram.com/tylmentech/
- Linkedin: https://www.linkedin.com/company/tylmen-tech/?viewAsMember=true
- Twitter: https://twitter.com/tylmentech
- Youtube: https://www.youtube.com/channel/UC1oaM23whr3uMpkZ6eFUiWA