We were lucky to catch up with Liza Pruitt recently and have shared our conversation below.
Hi Liza, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I launched Liza Pruitt in 2017. It began as a passion project while I was still working full-time in medical sales. I had a small side business selling a curated collection of jewelry. In my travels, I would find art that I loved and wanted to share with others, so I started adding art to the mix, and before long I had abandoned jewelry and focused solely on the art.
The mission behind the business was – and is – to make art accessible to everyone regardless of budget, location, or experience level. By making original art available online, clients can find art that speaks to them from the comfort of their own homes. I’ve made my passion my work by connecting people with the art that speaks their language.
Liza, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
We aim to make sourcing and buying incredible original art accessible to everyone. We have a thoughtfully curated selection of landscapes, abstracts, sketches, and more from our favorite up-and-coming and established artists. Offering a variety of price points and styles, our collections are available to easily view and purchase online.
Can you tell us about a time you’ve had to pivot?
In the beginning of Liza Pruitt, I loved being able to offer pop-ups to get people together and view the art in person. However, during Covid, we switched to a more online model where we could reach people from all over the country. After 2020, our goal is to maintain our online presence. This way, no matter where you live or what your may budget may be, you can always view and shop the latest pieces on our site!
How did you build your audience on social media?
In the beginning, social media was our platform to introduce our curation of art out into the world. We grew by partnering with other brands whose audiences have similar interests. Collaborating with others if it may be sharing each other’s stories, giveaways was crucial in the beginning to grow our audience.
My advice would be to be persistent and authentic. The social media world changes daily, but if you stay true to yourself and have a valuable product/brand, people will find you and support you.
Contact Info:
- Website: https://www.lizapruitt.com/
- Instagram: @liza.pruitt
- Facebook: https://www.facebook.com/lizapruittart/
- Linkedin: https://www.linkedin.com/company/liza-pruitt
- Youtube: https://www.youtube.com/channel/UCFOzLryJZ_KB4o9ZffVe9Vg/featured
