We were lucky to catch up with Liz Johnson recently and have shared our conversation below.

Liz, thanks for joining us, excited to have you contributing your stories and insights. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

Most marketing firms require clients to sign a one-year contract for services. I believe we need to earn our clients’ business every day and we do. For 21 years, since I founded Mountain View Marketing, we have never had a client contract. Our clients stay with us because of the return on investment (ROI) we deliver and the exceptional client experience we provide. We have clients who have been with Mountain View Marketing almost since we opened our doors 21 years ago. Not requiring a client contract enables our clients to try our services and experience the ROI we deliver and the outstanding client service we provide without a long-term commitment.

Also, many marketing firms have an A team that wins the work and a B team that does the work. I think that is a disservice to clients. There is no B team at Mountain View Marketing. All of the members of the Mountain View Marketing Team are knowledgeable, experienced, award-winning experts in their fields ensuring that our clients get the best of the best from the onset of their projects through completion. We’ve helped our clients in many verticals nationwide grow their businesses vibrantly and sustainably–some between 28% to 300% in 18 months. 98% of our business comes from referrals and the Mountain View Marketing Team is very proud of that.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Liz Johnson, President & Principal Consultant with Mountain View Marketing. I’ve been in marketing for 44 years. I spent 23 years doing national and international marketing in the corporate world and founded Mountain View Marketing 21 years ago.

I’ve been interested in marketing since a very young age. Perhaps I come by my interest genetically as my Dad was a marketing executive for a mid-sized firm and I was always very interested in what he did and the results he achieved.

Mountain View Marketing’s highly qualified team of brand developers, marketing strategists, content developers, graphic designers, social media managers, web developers, videographers, photographers, and television commercial producers helps our valued clients to build and leverage their brand and grow their businesses. We provide customized–not cookie-cutter–solutions to our clients pain points and challenges and goals and objectives. Our services include:

Ø Strategic Outreach Planning—tailored to your goals and objectives, target markets, and budget— this is your roadmap to growth and success.

Ø Branding & Rebranding—your firm’s engaging, effective, and consistent value-driven identity created and promoted in the marketplace on platforms and channels where you will connect with your target markets and maximize the return on your outreach investment.

Ø Marketing—innovative and actionable campaigns and collateral that leverage your brand and grow your business. Also, content marketing that positions you as the go-to expert and go-to resource in your field.

Ø Advertising—creative mobile, online, and print ads that penetrate your target markets and compel your prospects to take action.

Ø Public Relations—well-crafted press releases and comprehensive campaigns that showcase your business in a newsworthy way.

Ø Websites—well-designed, well-written custom WordPress full websites and microsites that engage your prospects, highlight how you can meet their needs, and call them to action.

Ø Social Media—custom-branded pages and content that tells your story, engages your prospects, generates leads, and cultivates client/customer loyalty.

Ø Videos & TV Commercials—bringing your brand to life and enabling prospects to see themselves benefiting from your services or products.

Ø Media Interview Training & Guide—valuable tools, tips, and protocols to maximize the outreach benefits of your television, radio, online, magazine, or newspaper interview.

Ø Brand Advocacy Training & Guide—empowering every member of your team with the tools they need to be effective, successful Brand Advocates for your business—results in organic business growth, stronger team collaboration, and improved morale and is also used for onboarding new team members.

Ø Writing & Editing—customized, well-branded content that resonates with your target audience and delivers your message effectively including magazine, newspaper, and online channel articles, newsletters, blog posts, white papers, case studies, slide decks, Board of Directors reports, annual reports, presentations, and speeches.

We serve clients in all verticals nationwide. Most of our clients are small- to medium-sized businesses with 200 employees or less- many are smaller than that.

Can you open up about how you funded your business?

I’m not a fan of debt so I drew from my personal savings for the seed money to start Mountain View Marketing. I started very small and have steadily expanded the Mountain View Marketing Team and our services during the past 21 years. We have built and leveraged from our success for continuing company growth.

We’d love to hear a story of resilience from your journey.

Like all business owners–Covid presented a number of significant challenges. I kept my focus on learning all I could about reinvention, repositioning, and refocusing so my team and I could help our valued clients survive Covid and be positioned to thrive coming out of Covid. Thankfully all of them did. These insights also helped Mountain View Marketing to be successful during some lean years.

Contact Info:

• Website: https://mountainviewmarketingllc.com/
• Linkedin: https://www.linkedin.com/in/mvmarketingliz/