Alright – so today we’ve got the honor of introducing you to Lisa Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Lisa, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
MISSION & PURPOSE
At Hello Again, we’re liberating women’s wellness with plant-powered, non-hormonal vaginal suppositories that work where you need them most. Our mission goes beyond products. We’re here to spark honest conversations, break down outdated taboos, and help women feel like themselves again.
We’re redefining women’s wellness with innovative, plant-based solutions that support every stage of life. Whether you’re managing hot flashes, struggling with dryness, or just trying to get a good night’s rest, we’re here to bring comfort, balance, and a reason to say hello to yourself again.
This mission is personal. I was on a journey to find holistic ways to manage menopause symptoms that were seriously disrupting my life. When I tried Hello Again, the results were so impactful, I didn’t just become a fan. I bought the company.
Our purpose is clear: to become the number one plant-powered women’s wellness brand in the U.S. We imagine a world where women’s health is treated with care, effective solutions are easy to find, and no one is afraid to say “vagina” out loud.
Hello Again is designed by women, for women. Because we deserve better. Period.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
ABOUT HELLO AGAIN
I didn’t set out to be in the wellness industry. I was just a woman going through menopause and looking for something that actually worked. The symptoms were intense and constant. I wanted relief that didn’t involve hormones or prescriptions. That’s when I found Hello Again. I tried the suppositories, and they completely changed the game for me. I loved the product so much, I bought the company.
Hello Again makes plant-based, non-hormonal vaginal suppositories that support women through menopause, period days, sleep struggles, and everything in between. Our products are designed to help you feel like yourself again, without side effects or compromises.
What makes us different is that we’re not afraid to go there. We talk about vaginal dryness, mood swings, low libido, and hot flashes without shame or weird euphemisms. Our products work where you need them most and are created by women who have been through it.
I’m most proud of the way Hello Again is starting conversations. Women message us saying things like “I finally feel like myself again.” That’s what keeps us going. We’re here to offer relief, comfort, and a little bit of confidence back.
If there’s one thing I want people to know, it’s that there are better options out there. We’re here to help you find them.

Can you talk to us about your experience with buying businesses?
Yes, I’ve bought a business. I run a marketing agency that works with cannabis dispensaries, so I had already studied the benefits of CBD, THC, and minor cannabinoids. I knew how powerful they could be, but I didn’t want to be high all the time. At the same time, I’ve always been passionate about women’s health and wellness. I’ve had my own share of health challenges and have spent years trying to improve my health span and lifespan.
Menopause threw me for a loop. Even though I was eating clean and exercising regularly, I gained 13 or 14 pounds. I had mood swings, brain fog, hot flashes, and night sweats—nothing was helping. I was spending thousands on functional medicine and supplements, trying to get relief. Eventually, I decided to stop everything and start fresh. That’s when I found Hello Again.
I tried the product, and it helped in ways nothing else had. I believed in it immediately and felt like more women needed to know about it. I knew I could help grow something that was already working with my marketing experience.
The acquisition process was new for me. I had never bought a business before. We met with the founders weekly for about three and a half months. We asked questions, reviewed everything, and made sure it was a good fit. The last couple of weeks became a little tense once the lawyers stepped in and started revising the language, but overall, the process was smooth and respectful.
I didn’t buy Hello Again because I was looking to acquire a business. I bought it because it worked and I wanted to help bring that same relief to more women.

Can you open up about how you funded your business?
Currently, I am self-funded. It’s very important to me to make the best decisions for the brand without the distraction or headaches that come with funding.
Contact Info:
- Website: https://helloagainproducts.com/
- Instagram: https://www.instagram.com/helloagainproducts/
- Facebook: https://www.facebook.com/helloagainproducts/
- Linkedin: https://www.linkedin.com/company/hello-again-products/
- Other: Personal LinkedIn
https://www.linkedin.com/in/simplylisawilliams/


