Alright – so today we’ve got the honor of introducing you to Lisa Su. We think you’ll enjoy our conversation, we’ve shared it below.

Lisa, appreciate you joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

I’ve been seeing a trend of having live artists at private events, such as birthday parties, weddings, bridal showers, etc. I was recently invited to engrave metal cocktail glasses, as party favors, for a high profile client’ s birthday. It was an intimate party and I got to connect on a more personal level versus being hired by a brand where the customers are more on the go. I love private events and hope that this trend continues.

Lisa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi! I’m Lisa, the owner and calligrapher behind Inked Florals. Inked Florals is a calligraphy and design studio that works to bring that extra touch of luxury and personalization to your events. I specialize in on-site activations, personalizing keepsakes for guests through engraving, painting, hot foiling, and wood burning. But also cater to clients with day-of needs, such as menus, place cards, signage, etc. I strive to make calligraphy approachable by having different script styles to fit each client’s needs, and extensive knowledge of working with different materials to bring their vision to life.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I had to unlearn the idea that everyone is competition. The scarcity mindset is really draining and almost made me give up calligraphy as a business. You can really only get so far by yourself. Community is SUCH an important factor with anything you do. I was very lost in the direction that I wanted to take my business, until I found The Craft Academy, and am so grateful for all the fellow calligraphers that I’ve met through there. We share insights, goals, leads, advice, everything to help build each other up. We even team up for our bigger events! And I honestly would not be where I am with my business without them.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Being consistent with my work and having great communication has definitely helped build my reputation. There are so many times when I’ve been thanked for my communication and timely responses!

Contact Info:

• Website: InkedFlorals.com
• Instagram: @InkedFlorals