We’re excited to introduce you to the always interesting and insightful Lisa Stauf. We hope you’ll enjoy our conversation with Lisa below.

Lisa, thanks for joining us, excited to have you contributing your stories and insights. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

In 2020, during the C19 Pandemic I had the idea, that I would learn and make embroidery items to sell. One of the unique

ideas was to add embroidery/embellishments to denim jackets. Many people had positive responses, so I started sewing

and making them. I had a customer from UK who bought a jacket from me as well.

Lisa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I first got started with an embroidery/sewing machine that my husband bought me, to make personal items for the family. I

had so much on my plate at that time, with homeschooling 4 daughters that I couldn’t devote any time to this craft until they went to college.

I started with gifts for the family members of decorative towels, but wanted to move to a larger machine to make embroidery on the back of jackets, and that is still my interest.

My most proudest moment is when I got a customer from England who wanted me to make a custom embroidered denim

jacket for his wife. I put so much details in the design that I never made another one like it, but when I get a customer who
would ask for this I will be willing and able to make it again.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

I would say to continue to learn my craft, I thought that I had it all down just because I got a few customers, there was/is always something new to learn.

I have had to review my craft, watch videos as if I never embroidered before, watch business videos over again, because I missed some vital information.

So I had to humble myself and be teachable. There is so many learning curves to starting an embroidery business, such as the craft itself, machine, designs, digitizing, marketing, receipts, taxes and creating a website and I needed to decide which ones to master and which ones to outsource.

We’d love to hear a story of resilience from your journey.

I have moved twice since 2020 to two different states, had to work in between my hours of making any products for embroidery customers.

In spite of that customers would find me, I would get a referral and embroider a jacket for a new customer. Then make other items for people.

I would say that I never would give up and I still haven’t given up. I believe in owning my own business, and working for myself.

Contact Info:

• Instagram: embroideryrose20
• Facebook: embroidery rose