We recently connected with Lisa Rivera and have shared our conversation below.

Lisa, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about the early days of establishing your own firm. What can you share?

When I decided to start my own firm, I was a team leader for another firm, and had just built a successful team over the last year. There were some things going on at the firm that had me and my team in an uproar. Two of my team members left the team which prompted me to ultimately make the decision to leave and start my own firm.

The main thing was my own firm, was taking real time to make sure I crossed all my teas and done all my eyes. I told my team in December that we will be leaving in June. However, things got a little bit too rough so I ended up starting the farm May 1, 2021.

One of the biggest challenges I faced, when opening my firm, was fear. Fear of the unknown can either be a hindrance or a motivator. It was initially a hindrance, but eventually became a motivator.

I don’t think I would’ve done anything differently.

Anyone looking to start their own firm I would say take time to do your research. Make sure you’re following all the applicable rules and regulations, make sure you have good systems in place, and just go for it.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Well, I am a mother and a wife. I have very deep roots in the military community. I’ve been around the military all my life for the most part. I’m a very tenacious and sometimes overachieving type of person. Just to give you an example of my tenacity, I played women’s football for 14 years. I don’t stop until I get what I want. Driven.

I’ve been in the real estate industry for about 25 years. I started out in property management working for a corporation during my property management career. In total, I managed over 1300 units during my tenure in property management. I started thinking to myself if I can sell Apartments, I can definitely sell houses. That led me to officially getting my real estate license in 2008. Not too long after that the real estate market crashed but I still kept my license. Fast forward to when the market started picking up again I decided to try my hand at selling new construction homes for nationwide Builder. After four successful years holding on of the top three agent spots in my region, I decided to leave corporate America. I ended up where I am now.

As a realtor, in today’s society, it’s my job to provide education to sellers and buyers on the buying and selling process. When helping sellers it’s my job to alleviate their pain points. For example, if a homeowner is going into foreclosure, the pain point is the client losing his home and damaging his credit. I would give him various options to allow the best decision to be made that suits the client. From a buying standpoint, my job is to listen to buyers to see exactly what their needs are what their wants are and trying to find a property that combines their wants and their needs.

I think one of the things that seta me apart from others is I truly truly listen. Communication is key in any relationship. My client trust me me to not just listen, but hear what they truly want. Typically when a client comes to me from another agent that they’ve dismissed that is the biggest complaint. I make it very clear that they’re being heard.

The thing that I’m most proud of is my team. My team are go-getters. Adversity doesn’t stop them and the family feeling that we have is immeasurable. We support each other in all aspects of our businesses, and even some in our personal lives. I couldn’t ask for a better group of ladies and gentlemen.

How did you build your audience on social media?

Its interesting how intially built my following. When I Worked for the nationwide builder I had to go to a market I was very unfamiliar with an didnt know many people. I took to social media and started send freind requests and interacting with everyone I could in the industry. If I found a post to be funny I would let the persn know by commenting something funny back to him/her. I would send birthday wishes as well. Over all interaction is key to growig your audience.

I also started making informational videos about what ever community I was selling out of. Eventully, my witty humor appealed to many people. I am unapologetically me. People tend to like that about me too. Once one of my friends started workin with me we made even sillier videos. We gained an even bigger audience just by being visible. You must make yourself visible.

My advice would be to do exactly what I did. Become more visible and nteract with your audience more.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective way Ive groen clientele is really just treating my cleints well and going the extra mile for them if need be. HEAR your clients! Not just listen. Another thing I don’t do is try to max out my clients budget. I ask them for a “comfort zone” vs the max preapproval. It shows Im not just in it for the money. I want to give them what they want and save them as muc has possible. Of course this on the buy side.

On the sell side I try to maximize thier profit. The more money in my clients’ pockets, the happier they are.

Contact Info:

• Website: www.avalonrealtygroup.org
• Instagram: lisa_rivera_triangle_realtor
• Facebook: https://www.facebook.com/profile.php?id=100023776638773
• Linkedin: https://www.linkedin.com/in/lisa-rivera-16725714

Image Credits
black body suit credit-In God’s Image Photography/Makeup Artistry