We were lucky to catch up with Lisa Marie Atkinson recently and have shared our conversation below.

Hi Lisa Marie, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Expertise As a certified bra stylist, my in-depth knowledge and expertise in bra fitting are likely a key factor in my success. Understanding different body types, breast shapes, and the importance of proper support and fit allows you to provide exceptional service to your clients. Excellent Customer Service: includes an option of follow up care appointments and easy exchange and return policies. Its the crucial in any business. I prioritize the needs and comfort of my clients., as well as educate them about how to fit themselves considering the band support and cup size variables. I strive to create a welcoming and supportive environment, actively listen to my clients’ concerns, and provide personalized recommendations, education and a positive experience, This sets me apart from competitors.

Empathy and Understanding: My background as a physical therapist for 40 years gives you a unique perspective on the needs and challenges faced by individuals seeking proper bra support. My ability to empathize with my clients and understand their specific physical requirements allows me to offer tailored solutions and create a trusting relationship.

Strong Communication Skills: Effective communication is essential in any profession, I strive to communicate clearly and confidently with my clients. Discussing size and styles in a simple and understandable manner, providing guidance, and answering questions are all important aspects of my role.

Continuous Learning and Adaptability: The fashion and lingerie industry is constantly evolving, and staying up to date with the latest trends, technologies, and fitting techniques are crucial. My commitment to continuous learning, attending industry conferences, and keeping abreast of the latest developments ensures that I can provide the best possible service.

Networking and Building Relationships: Building a strong network of clients, colleagues, and industry professionals contributes to my success. By attending events, participating in professional organizations, and collaborating with local woman owned business expands my reach and establishes me as a trusted authority in the field.

Passion and Dedication: My long career as a physical therapist and your recent promotion to Director and 2023 Idaho’s Best in Women’s clothing store in the Treasure Valley and State of Idaho. This validates my hard work, passion and dedication to helping others. My enthusiasm for my work and genuine desire to make a positive impact on women’s lives with giving them a professional fitting and also assisting women owning their own businesses.

Lisa Marie, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

After retiring from my successful career as a Physical Therapist, I stumbled upon the world of quality bras while shopping for fabric for a Quilt Show. Little did I know that this encounter would change my life forever. I crossed paths with an amazing Utah bra lady who introduced me to the magic of properly fitting bras. The moment I realized I could run without holding onto my 38G cups, I canceled my scheduled breast reduction surgery and joined forces with Essential Bodywear (EBW) as a rep. in Idaho. EBW, a company with a remarkable 20-year legacy, is dedicated to helping women discover their correct size and style. We’re not just about selling bras; we’re here to solve all your bra-related problems. No more Uni Boob, Quadri Boob, or Side Boob nightmares! Say goodbye to discomfort and hello to confidence and support.
One thing that sets us apart is our commitment to giving back. We’re proud supporters of the “I Support the Girls” organization, donating gently used bras to help women in need. Additionally, we work hand in hand with the PINK fund, making a positive impact on the lives of breast cancer survivors. When you choose us, you’re not just getting a fantastic bra; you’re contributing to something greater.
Our models are not just professional models; they are our incredible reps. We celebrate real bodies, embracing diversity and showcasing the beauty in every shape and size. It’s about time we move away from unrealistic beauty standards and embrace the uniqueness of each individual.
Now, what makes me, so successful? Well, I bring more than four decades of experience as a Physical Therapist to the table. I understand the importance of proper support and how it can impact your overall well-being. My background allows me to add immense value and provide customer education, ensuring you walk away with not just a bra, but the knowledge of a proper fitting bra and confidence
So, whether you’re struggling with finding the right fit or simply want to enhance your wardrobe, you can schedule a free fitting makeover. I can make a $5 T-shirt look like a million bucks! I like to say “banish the BRA- blems together and make sure you feel incredible in everything you wear.
Remember, it’s not just about the bra; it’s about empowering women and spreading positivity. I am on this journey, that I have expanded to WA,OR CA make a real difference in women’s lives.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn on my journey in a new industry was the assumption that my corporate management skills would seamlessly translate into owning my own business. Having spent over three decades in leadership positions in healthcare, I believed that I could rely solely on my experience to excel in the world of direct sales. However, I soon realized that there were several crucial aspects I had overlooked.

Firstly, I lacked social media experience, which is an essential tool for success in today’s digital age. Additionally, my knowledge of marketing and branding was only moderate, and I had no established systems in place to grow my own business. While my background as a caregiver provided me with valuable customer experience and a foundation for success, I quickly understood that I needed to learn the intricacies of the business itself.

To overcome these challenges, I actively sought out partnerships with other women in business and enrolled in relevant classes to enhance my skill set. I also took inspiration from seasoned Bra Stylist sisters who had achieved tremendous success in their field. By emulating their strategies and learning from their wisdom, I gradually gained more confidence in navigating the ups and downs of running a unique and thriving business.

As a lifelong learner, I am genuinely excited about the progress I have made. I now feel more comfortable embracing both the significant milestones and the minor setbacks that come with growing and maintaining my own business. Through dedication and a willingness to adapt, I have discovered the joy of continually evolving and finding success in this new industry.

Can you share a story from your journey that illustrates your resilience?

My journey as a Physical Therapist, has been one of resilience and growth. This is so true in transitioning to Direct Sales. While initially starting my business as a means to support my passion for quilting, I soon realized the potential it held to add value and educate customers in the how to fit themselves and know their correct band and cup size and even their Sister size. This realization fueled my determination to overcome obstacles and thrive in a constantly evolving industry. One of the greatest challenges I faced was my fear of social media. As I ventured into the world of online marketing, I stumbled through awkward posts and uncertain steps. However, I discovered that my genuine and endearing approach resonated with some customers. So, despite moments of sheer terror, I continued to push forward, posting online and facing my fears head-on.
Then, the pandemic struck, bringing with it a new set of challenges. Initially, I thought it was the end of my business, but instead of giving up, I decided to adapt. I reached out to my corporation and they assured me that although things had changed, there were opportunities to be found. I embraced the idea of virtual fittings and Zoom consultations, despite my initial apprehension.
Even while camping in a 23 ft trailer, I sat at kitchen table and conducted my first virtual fittings. It was a unique experience, but by the time my husband returned from his fly fishing day, I had already sold $1200 worth of bras and scheduled follow-up care visits over Zoom. This experience taught me that resilience means facing your fears every day, knowing that there will always be something to learn from each outcome.
As time went on, I continued to pivot and adapt, from one-on-one fittings to hosting virtual events and parties for larger groups. I embraced the uncertainty of outcomes and remained hopeful and positive. Through these experiences, I became an expert in my field, inspiring and teaching other women in business to embrace resilience

Contact Info:

• Website: https://BoiseBraLady.com
• Instagram: www.instagram.com/boisebralady/
• Facebook: https://www.facebook.com/boisebralady/
• Other: https://www.flowcode.com/page/boisebralady https://www.myessentialbodywear.com/boisebralady

Image Credits
Heather M Webster Photography Portraits with Annie rebekahpernellphotography