Alright – so today we’ve got the honor of introducing you to Lisa LaRochelle. We think you’ll enjoy our conversation, we’ve shared it below.
Lisa , thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?
My mission is to provide high-quality, elegant, timeless pieces that make women feel confident, sophisticated, unstoppable and comfortable in their own skin. This is my mission because feeling confident, pretty and comfortable in my own skin was something I struggled with growing up. When I turned 18, I turned to fashion as a form of self-expression, learning to love and embrace myself.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hi Readers, I’m Lisa LaRochelle, fashion designer and entrepreneur. From a very young age, my passion for fashion was undeniable. My grandmother, who was an incredible woman, she was my first inspiration. She would thread her handsewing needle and sew pillowcases, and I’d sit next to her, mesmerized by the creative process. Little did I know, those moments would ignite the spark that would one day lead to the creation of Lachellelux.
In 2007, I enrolled in IADT- Orlando to pursue my Bachelors Degree in Fashion Design and Merchandising. In 2010, I hosted my own fashion show, which showcased only my brand. At the time, my brand was known as Boutique La Rochelle. I showcased 25+ looks, all handmade by myself.
In 2016, I decided I wanted to rebrand my fashion brand and change the name to something unique, different, that screamed luxury, elegance, would stand out and spark curiosity. I prayed and talked to God for his help and guidance on what my fashion brands new name should be. Fast forward, September of 2017, he gave me Lachellelux while I was asleep; in a dream.
In 2017, I took a leap of faith and started my fashion brand, Lachellelux. Lachellelux is not just a brand; it’s a reflection of my passion and vision. Lachellelux is all about celebrating individuality and creating timeless, high-quality fashion that transcends trends.
What sets me apart from others is my mission, creative vision and my why. I am most proud of my journey and accomplishments thus far. Over the year’s I’ve showcased in 20+ fashion shows, 7+ fashion weeks and received numerous rewards. As I look ahead, I can’t help but be excited about what the future holds.
Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?
I sell on my site. Which is hosted by Woocommerce. I choose this option because this gives me the opportunity to sell worldwide and build a global brand presence. I can live anywhere in the world while running my online store. Also, this route has less monthly overheard costs. The downside to this is I don’t have the ability to give my clients the full personable Lachellelux experience.
We’d really appreciate if you could talk to us about how you figured out the manufacturing process.
Yes, I manufacture my products. I did not know how to manufacture at the beginning. When I studied at the International Academy of Design & Technology, locally I learned pattern making, drafting, couture and various sewing techniques. Along with fashion trending and the industry. In the near future, I’ll have a vendor that will manufacture Lachellelux clothing and accessories for me. The lessons I have learned along the way about manufacturing a product are attention to detail, fit and quality are extremely important. These 3 things can make or break your brand.
Contact Info:
- Website: www.officiallylisa.com
- Instagram: lachellelux
- Facebook: lachellelux
- Linkedin: https://www.linkedin.com/in/lisa-larochelle-b618a3258/
- Twitter: lachellelux
- Youtube: Lachellelux
- Other: www.lachellelux.com
Image Credits
A few of the images were captured by Melvin Duncan Photos.