We recently connected with Lisa Janay and have shared our conversation below.

Lisa , thanks for joining us, excited to have you contributing your stories and insights. Do you think folks should manage their own social media or hire a professional? What do you do?

I actually do not. I run all of my social media accounts. I never thought about having a company or team manage my business accounts. I’ve been doing great so far doing it on my own.. I have been getting discovered by multiple well known names/companies! For right now, I believe I will keep the same way but I am open to networking with others in the social media world.

Lisa , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m the owner of Cold Piece Boutique, Heavy Flexin Apparel, Heavy Flexin Media, and my newest venture that’s going through the development process “Heavy Flexin Eatery”. I got started into the entrepreneur industry in 2020 and the rest was history. Within 3 years, I’ve started three businesses and been getting recognized in magazines such as VoyageATL, CanvasRebel, ShoutoutAtlanta and many more! Cold Piece Boutique provides a great selection of items for you to choose from. We sell tops, bottoms, sets and more! My brand is all about feeling like the Coldest Piece in whatever room you step in! Be sure to check out our sales for the holidays! Heavy Flexin Media is based on shedding light on upcoming entrepreneurs that needs more exposure to their businesses. This media company never talks about anything that is seen as negative. We are all about positivity and helping others grow. I have interviewed Actress Sydney Mitchell from Starz’ Hit Show BMF and Shamari Devoe from 90s R&B Girl Group “Blaque”. Multiple things I’m proud of by being a multi business owner is that.. I was able to provide a scholarship to a young lady from Chicago Public High School, to have content partnerships with VoyageATL & VoyageMichigan, and to be working with the well known beauty brand “i•Envy by Kiss” as an brand ambassador! I’m currently working on producing beats for artists! Stay tuned!

How did you build your audience on social media?

I’ve build an audience on social media by posting consistently and putting hashtags on all of my posts. It really wasn’t anything that too complicated to get started. Mainly from my Heavy Flexin Media account, I received likes from Russell Hornsby, 3X Grammy Award Winning Duo FNZ and more! The advice I would give to those who are starting to build the social media presence is to stay consistent/keep creating content and make sure you put relevant hashtags.

Have any books or other resources had a big impact on you?

There actually haven’t been any books, videos, essays or resources that significantly impacted my entrepreneurial thinking. Most of the time, I figure things out on my own. Of course, I do my research on how to get started but after that I just figure out what works best for me. I believe a lot of people should figure out what’s best for them because sometimes trying to follow others/their philosophy will not work for everyone .. it might not be what you’re trying to achieve exactly and will probably steer you towards something different.

Contact Info:

• Website: www.heavyflexinmedia.com
• Instagram: @itslisajanay @heavyflexinmedia @heavyflexineatery @coldpieceboutique
• Other: www.shopcoldpieceboutique.com

Image Credits
@q11photography @itslisajanay