We caught up with the brilliant and insightful Lisa Hall a few weeks ago and have shared our conversation below.
Alright, Lisa thanks for taking the time to share your stories and insights with us today. Let’s talk about innovation. What’s the most innovative thing you’ve done in your career?
During my career at the Campbell Soup Company, I was able to develop and foster some amazing partnerships. One of the most innovative projects I worked on was developing a “Power Protein Plate” for Starbucks. The goal of the “Power Protein Plate” was to revolutionize their “To-Go Menu” with offerings that were nutrient dense products. The experience I gained from working with world class organziations such as Starbucks and the Campbell Soup Company became the launching pad for my own company, Experience Ancient Seas®. My passion for clean ingredients and wellness lead to the development of our signature product portfolio. My most innovative accomplishment to date has been the creation of our proprietary Skincare & Tea line incorporating ancient, medicinal flowers and trace minerals. Our goal is to help customers look and feel good, naturally.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I graduated from the University of Arizona and started my career in the food business by working for Hormel Foods. Two years later, I was offered an advancement opportunity at a subsidiary for the Campbell Soup Company. I ended up working for the Campbell Soup Company for almost two decades. My corporate role was working with top industry chefs and national restaurant chains to develop proprietary formulas. Some of the top chefs I worked with included Chef Wolfgang Puck, Chef Dan Croudex of McDonald’s Corporation and Chef Bob Okura of The Cheesecake Factory, Inc. to name a few. The exposure and experience gained during this tenure was priceless. The natural, next step was to launch my own company. In fact, I would dream about my own product line when I was only 10 years old. Back then, I loved the movie, “Willie Wonka and the Chocolate Factory.” The idea of creating whimsical, one of a kind products was a dream. As I developed my skills in the food business, I became interested in the chemistry behind creating recipes from scratch. From working with top chefs, I learned that ingredients needed to be synergistic and simple to be balanced. Working with synergistic ingredients also enhances the natural wellness benefits of each ingredient. Launching products with Chefs was inspirational to creating my own line of proprietary, organic, food grade skincare and wellness teas. The response to these products has been the heartbeat to my business; customers appreciate natural solutions that make a difference! After the launch of our company in 2018, supermodel Kathy Ireland’s team reached to feature us on her national TV show called, “Modern Living with kathy ireland®.” Kathy was delighted with my background and clean beauty products.
Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?
The philosphy behind our business is simple, it’s founded on the “The Golden Rule.” We believe that how you treat others is critical to building a sustainable business. Treating others with kindness and respect is further reflected in the quality of our products. Believe it or not, love is an essential ingredient to product quality. Our greatest joy is seeing how our products help customers in their daily lives. We love seeing great results and happy customers!
What’s worked well for you in terms of a source for new clients?
The best source of new clients is word of mouth and social media endorsements. We are so grateful for our customers that share their product experiences and results with their friends and families. Many times, customers will give us online shout-outs or even send us before and after photos of results. For example, our Elixirious® face serum gently firms the skin and reduces puffiness around the eye area, naturally. Customers love this product and graciously share the results to help grow our business. we also had an amazing endorsement from supermodel, Kathy Ireland which was a building block to the foundation of our business. Kathy and her team created an video featuring my background and products that she featured on the Women’s Network and Bloomberg International. Her expertise helped me realize the uniqueness of what we do.
Contact Info:
- Website: www.ExperienceAncientSeas.com
- Instagram: https://www.instagram.com/soakupyourminerals/
- Facebook: https://www.facebook.com/SoakUpYourMinerals
- Linkedin: https://www.linkedin.com/in/lisa-hall-3366784/
Image Credits
Photo Credit: Maksim A. Marquez