We’re excited to introduce you to the always interesting and insightful Lisa Foster. We hope you’ll enjoy our conversation with Lisa below.
Lisa , thanks for taking the time to share your stories with us today Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
Being a business owner comes with the good and the bad. February of 2023 was one of my most challenging months to date, With sporting events, weddings, and a corporate event in Texas, we were definitely pushing ourselves to the limit. During times of extreme stress the thought does cross your mind…what if I had a normal 9 to 5 job? Would I be happier? The answer, yes and no. While we are in our busy season it would nice to check out right at 5pm but in reality it is not the case. In order to stay on top of our events and the ever changing details that happen last minute, it requires us to be present more so than desired. However the reward at the end of such a busy month as February helps you to look back and contemplate what you were able to accomplish. After so many hours and long days, when you see the final result and how happy your clients are, it makes all the crazy worth it. I work the long hours to ensure all my clients have the most personalized experiences. At the end of the day, despite the chaos sometimes, I would not want to do anything else.
Lisa , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I started Stylish Events by Lisa 12 years ago with humble beginnings. My original vision was to create all types of events. In the beginning however, we started with only weddings. After gaining years of experience within the industry, we began to branch out into corporate and destination events. Full event planning, logistics, event design, budgeting are some of the main services we offer to our customers. Planning destination events has become one of our favorite parts of the job. Getting to travel and challenge ourselves with new locations and vendors helps us to stay sharp and on top of new trends. Whether the event is big or small, we make sure every single one of our clients receives the same personalized service and attention to detail as the next.
What’s been the best source of new clients for you?
Our clients come to us from several different areas. We do receive referrals from previous clients, which we absolutely are grateful for. Most of our business comes from our properties that we are preferred at as well as fellow vendors. Referrals from our fellow industry peers is what drives our business forward. Our venues and vendors trust us and how we operate . These relationships based on the foundations we have built with them over the years is the most important aspect of our sales. Having that trust helps us to ensure our clients have the most successful events. Without the connections we have made over this time , we would not be where we are today.
Any insights you can share with us about how you built up your social media presence?
When social media started to really take off, there was a lot of information out in the world of how you had to do it the “right way”. From the beginning we never took that approach. We wanted our media pages to reflect who we were as people and as a company. Instagram is NOT our marketing tool. We use it more as a portfolio for our prospective and current clients to see the events we are able to create. Having a page where everything was constantly cohesive and looked the same in appearance and color was not our thing. We wanted to express how diverse we are as professionals and I think we have succeeded at that.
Contact Info:
- Website: www.stylisheventsbylisa.com
- Instagram: @stylisheventsbylisa
- Facebook: www.facebook.com/stylisheventsbylisa
- Youtube: @lisafoster3993
- Yelp: https://www.yelp.com/biz/stylish-events-by-lisa-phoenix
- Other: www.weddingwire.com/stylisheventsbylisa
Image Credits
@stephenpaulphotography @harleybonhamphotography @studio3images @leemediaweddings @stephenandmelissaphotography @scottphotography @makeithappenphotography