We recently connected with Lisa Druxman and have shared our conversation below.

Lisa, appreciate you joining us today. Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?
I started FIT4MOM as a solopreneur. I did it all. From teaching the classes to updating the website. I knew because of the demand for the classes that I would not be able to have the impact that I desired if I tried to do it all by myself. I credit the success of our business on the amazing team members who have built it. I have been very lucky in that incredible women want to work for us. They believe so much in our mission. Plus, they love that we succeed because of motherhood, not despite it. In the early days, I probably hired people just because they were excited to work with me. Now, I have learned to hire people who are different than me. We have a well balanced team who compliment each other. We bring our unique strengths to our work. My goal is to do what I love and what I’m best at and to hire people to do what I don’t love and I’m not good at. A company rises and falls by its team.

Lisa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I have been in the fitness industry for 30 years. But when I became a mom, I didn’t want to go back to my previous gym job. I had an ah ha moment when walking with my son in the stroller. I could help moms get back in shape after pregnancy and they could help me with all the questions I had about motherhood. Stroller Strides was born. Stroller Strides is a total body workout that moms do while walking with their stroller. Instructors make it fitness for moms and fun for kids. Over the years, we grew to be fitness for every stage of motherhood. Our programs include, Fit4Baby, Stroller Barre, Body Boost, Body Well, Body Ignite, Strides 360 and Run Club. We also have an online program called FIT4MOM On Demand. With more than 2,600 locations, 1,500 instructors and 300 franchise owners and mompreneurs nationwide, FIT4MOM provides opportunities for moms to restart their careers after motherhood. Through our franchise opportunity, FIT4MOM empowers women to become leaders in their communities and start their own business while raising children.
By providing mom with the support, community and self-care she needs during pregnancy, postpartum and throughout every stage of her motherhood journey, we believe these moms will raise healthy, strong families. FIT4MOM is more than a fitness franchise; we believe in building communities through connecting with local families, businesses, entrepreneurs, and neighborhoods.

Have you ever had to pivot?
Our most recent pivot came at the time of COVID. Our workouts take place in person. Beyond the workouts, we have playgroups and moms nights out. All of this had to stop during the first COVID shut down. Within days, we had to come up with a plan to bring our community virtual. We shared ideas with our franchisees on how to zoom classes. But it wasn’t just the workouts. They did playgroups online and even moms nights out. It was a very isolating time for all, but especially for new moms. We wanted to make sure that all moms had a way to feel connected to their village.

We had been talking for years about developing an online platform. Necessity speeds up action. We launched FIT4MOM On Demand so now moms can take classes on in their homes. This is free for FIT4MOM members. But it’s great for moms who don’t have a FIT4MOM location near them.

Let’s talk about resilience next – do you have a story you can share with us?
Our most recent pivot came at the time of COVID. Our workouts take place in person. Beyond the workouts, we have playgroups and moms nights out. All of this had to stop during the first COVID shut down. Within days, we had to come up with a plan to bring our community virtual. We shared ideas with our franchisees on how to zoom classes. But it wasn’t just the workouts. They did playgroups online and even moms nights out. It was a very isolating time for all, but especially for new moms. We wanted to make sure that all moms had a way to feel connected to their village.

We had been talking for years about developing an online platform. Necessity speeds up action. We launched FIT4MOM On Demand so now moms can take classes on in their homes. This is free for FIT4MOM members. But it’s great for moms who don’t have a FIT4MOM location near them.

Contact Info:

• Website: www.fit4mom.com
• Instagram: https://www.instagram.com/fit4momhq/
• Facebook: https://www.facebook.com/FIT4MOMHQ/
• Youtube: https://www.youtube.com/user/Strollerstridesfit