We’re excited to introduce you to the always interesting and insightful Lisa Druxman. We hope you’ll enjoy our conversation with Lisa below.

Lisa, thanks for taking the time to share your stories with us today We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I was a new mom on a stroller walk with my son Jacob. I literally had one of those light bulb moments. As a fitness professional, I could help moms get back in shape after having a baby. And they could help me with all the questions I had about motherhood. I wasn’t looking to start a business. I was looking to create a community. And that’s how Stroller Strides was born. Stroller Strides is a full body workout that moms do with babies in the stroller. But it’s more than just fitness. It’s fun for the baby and it’s connection for moms. Apparently, I wasn’t the only one looking for this because we started getting requests from all over the country to start or join classes. Realize, this is before facebook or social media. This is pure word of mom. Very long story short, we ended up franchising the business. We are now FIT4MOM, fitness for every stage of motherhood, with thousands of class locations nationwide.

Lisa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

FIT4MOM is the largest fitness franchise specializing in pre and postnatal fitness. We offer FIT4BABY, our prenatal class. Stroller Strides and Stroller Barre, Strides 360, Body Ignite, Body Boost, Body Well and Run Club. We have a class for every stage of motherhood. All of our instructors are specialty certified in pre and postnatal fitness. We are proud to be one of the best companies for moms to work for according to Working Mother magazine as well as one of the best and fastest growing franchises in the United States.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing FIT4MOM is pure word of mom. Always has been. We grew from women telling their sister, cousin, friend about the classes. This was before social media. The classes are literally life changing for new moms so they want to invite others to be part of the community. Our moms from twenty years ago are still the best of friends. Today, we maximize word of mom through referrals, reviews and social media.

Do you have any insights you can share related to maintaining high team morale?

FIT4MOM only exists because of our awesome team. I am the idea monkey but they are the glue that holds it all together. I have always made it a point to hire people to do what I don’t like to do and what I’m not good at. But beyond that, I hire people who are better than me and different than me. That’s how you rise. Hire people who vibrate with your why and your values. Share your vision and then trust them to do good work.

Contact Info:

• Website: www.fit4mom.com
• Instagram: https://www.instagram.com/fit4momhq/
• Facebook: https://www.facebook.com/FIT4MOMHQ/
• Linkedin: https://www.linkedin.com/company/stroller-strides/
• Youtube: https://www.youtube.com/FIT4MOM