We’re excited to introduce you to the always interesting and insightful Lisa Clontz . We hope you’ll enjoy our conversation with Lisa below.

Lisa, thanks for taking the time to share your stories with us today Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

In the fall of 2021 I took the risk of diving into Web3 as a very new space with emerging technologies that are not widely understood. It was a risky decision as it called for me to stop being a solopreneur and start working with cofounders.

I stepped back from my own content creating and dove into Twitter, community building and Web3 project marketing. It was a 24/7 job on my first project, JAWS NFT which failed when the founder ran out of runway. They simply took too long to launch and risked too many resources.

However, I grew an amazing community. We were like family. I was then recruited by other entrepreneurs eager to have similar success in the space. Unfortunately for me, it hurt my personal pursuits. I found having cofounders to be extremely difficult. I did not feel they trusted my expertise. The risk was a tough lesson.

Web3 wasn’t the tough lesson, the bigger risk was trusting people who did not earn my trust in business. I should have been more picky about who I was willing to offer my time, expertise and services to – and at what cost.

It is very risky to work with people who do not value you, who do not listen to you or respect your zone of genius. It is risky to have cofounders, sharing the authority to make decisions. You cannot control cofounders who make poor decisions. You need to find cofounders who are worthy of your trust and who trust your judgement and skills. .

I ended up working with three cofounders in 2022 and will likely never venture into a partnership again. I was used, taken advantage of and my own pursuits neglected. I ended up having to seek Justice in civil court due to the negligence and malice that was entirely unwarranted by the other parties.

Lisa, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started out in ECommerce as a solopreneur and built 3 brands primarily through social media. The brands were successful, I sold them when life circumstances required me to free my time so I could care give for a sick parent.

However, the entrepreneur bug is in ones DNA and I couldn’t wait to pursue a new direction. I invented a butt bra, Lovable Curves. I attended Silicon Valley Founder Institute to assist in my launch and network for investment. A hardware fashion product takes quite a bit of start up costs.

With my social media skills Lovable Curves soon went viral on TikTok, we had product market fit and customers lining up on the waitlist, COVID hit. My cofounders and I, being Mothers, had to pull back our bandwidth and home school our children. Supply chains were in chaos and product development, after a year of effort, had gone no where past my prototype and patent.

However, I now had a platform to launch other businesses from. Lovable Curves went into hibernation, Mompreneur Memoirs, my anthology, was published on Amazon, and I started growing the Lovable Curves account.

After a move to Texas and a few years my prototype had become pretty worn out and I decided off with the prototype and on with my life. It was deceptive and I want to be authentic with my community. Growth has stalled since… my curves were the secret sauce. I may put them back on.

I became distracted with web3 and coFounding InstaMommies, both endeavors have not been fruitful and unfortunately my cofounder Mimi Park at InstaMommies ended up involuntarily dismissing me from our company, without compensation or equity. My socials were under attack. This was fall 2022 and one of my lowest points.

It was at this point I needed to seriously heal from the betrayal and trauma of 2022 efforts and refocus back on myself, my own entrepreneurship and content. I am proud to say that my community has stuck by me, the TikTok algorithm has not…

However, I have a lot of potential business already knocking on my door to create content full time. Social media is my zone of genius, prior to my ECommerce brands, I ran a small digital marketing agency. Being creative is a joy for me, it doesn’t feel like work. In 2023 I will likely go back to my roots, Open up my agency doors again, create an ECommerce brand and continue to create content,

Alright – so here’s a fun one. What do you think about NFTs?

I love NFTs, but they are risky. There is a lot of scams in NFTs as they are largely unregulated. I suggest readers who want to learn about the technology take my Free NFT 101 course. It is totally free and packed full of value so you can learn from my mistakes and avoid the dangers in web3.

That being said, they have so many use cases yet to be discovered and utilized. NFTs are largely thought of as Jpegs right now – collectibles. The long term value of this kind of NFT seems to be determined by founders, community, utility and/or association with a significant artist. They’re not just jpegs.

Music NFTs are emerging, ticketing systems, NFTs are merely code on the blockchain that can be used to represent a transaction of the token. They will be used in the future in fashion, medicine, every aspect of daily life – most likely… and it may also be that the majority of people won’t even understand the technology or be aware that they are utilizing it in the future. They will become integrated with everyday life, just as cell phones are now.

How can we best help foster a strong, supportive environment for artists and creatives?

Society can support creatives by offering more safety nets for their income. I just saw the first of its kind income insurance for influencers. That is interesting to me! Society can support creatives by voting for them to get the same retirement benefits ect as a W2 employee. Society can support creatives by understanding that they need to eat, too. Don’t judge creatives for monetizing.

You can easily support creatives by liking, subscribing and sharing their content. I do this all time. It’s free and it makes sense. Don’t be stingy.   

Contact Info:

• Website: https://lovablecurves.us
• Instagram: https://instagram.com/Lovable.curves
• Linkedin: https://www.linkedin.com/in/lisa-clontz-b69b253b
• Twitter: https://twitter.com/_lovablecurves
• Youtube: https://youtube.com/channel/UCYrCiivBfurRb7CViQczHGg
• Yelp: https://www.yelp.com/user_details?userid=ulQMO6_ajLThTGIL09I_1A&utm_source=ishare
• Other: https://linktr.ee/lovablecurves

Image Credits
Bacon Bitch Photography: SteveOSpirals YouTube Covers: Lisa Clontz CryptoChick Joker Character Artist Unknown