Alright – so today we’ve got the honor of introducing you to Lindsey Strong. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Lindsey thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
Much of my building phase was quite fast! I had become an established practitioner with another brand, using their wholesale operation as the primary toolkit for my coaching practice and even training program when I learned that they’d be closing this part of their operation. I knew that I’d come too far to pivot, so I furiously started reaching out to various vendors and eventually found a software developer to partner with. Over the course of about one calendar year, it all took shape! I had to start from scratch with everything from sourcing kit components to building the actual reporting program. It was quite the whirlwind!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I initially began gathering information and education in pursuit of my own health journey. I’d had a lifelong struggle with obesity, chronic illness, and hormonal imbalance. I made some drastic changes in my late 20s that resulted in losing 150 pounds with just nutrition and lifestyle changes, and it sparked a deep desire to learn more about wellness and the choices that make us or break us. After studying nutrition for several years, I was introduced to the world of genomics through a friend, and it was truly the thing that made so much sense of all my personal experiences as well as nutrition education. The sheer scope of it was like nothing I’d ever seen, and I became immediately obsessed with how many issues can be solved and frankly, how deeply personalized our strategy should be. Seeing the brand evolve over the past 7 years has been a dream come true for me, getting this technology into as many lives as possible, while still maintaining the integrity of the human coaching experience that most companies fall short on.
Can you tell us about a time you’ve had to pivot?
I think in the life of an entrepreneur, pivots are a constant! In life as well, I’ve had my share. I’ve had numerous chances to realign when it comes to career path, location, and more. The coolest part about it all is seeing how things are always working out in our favor, despite some turbulence! I aim to keep the perspective that if we’re not evolving, we’re not living– and it’s served me well! Especially in building out such a niche operation, there have been countless times in creating the structure that has been unexpected. It’s important to keep a finger on the pulse of what’s truly important, and a loose grip on all the details. Easier said than done sometimes, but digging deep into a clear direction is key!
Can you share a story from your journey that illustrates your resilience?
This year has actually been one of the most challenging that I can recall. While the business has been growing leaps and bounds, personally I’ve had one obstacle after another, most recently moving out of state following the dissolution of my 10-year marriage. I can honestly say though, that I’m stronger and happier now because of these challenges. I’m noticing the littlest things in ways I haven’t in the past– as simple as it sounds, the world around me feels even more special and joyful in the details. I’m living back in New Orleans, which is such a lively place– the colors, sounds, smells, and smiles all around stand out and remind me that there truly is so much magic if you choose to see it.
Contact Info:
- Website: https://thedesignergenesco.com
- Instagram: @thedesignergenesco