We’re excited to introduce you to the always interesting and insightful Lindsey Hebert. We hope you’ll enjoy our conversation with Lindsey below.
Alright, Lindsey thanks for taking the time to share your stories and insights with us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?
I started my online business management company in 2020, but my journey into the world of content creation began a decade ago. My background was in wealth and estate management, a field where I learned the importance of meticulous planning and strategic thinking. However, the birth of my first child in 2020 brought about a profound need for change. I wanted to create a future that allowed for more creativity and flexibility.
Backstory:
In 2020, I found myself at a crossroads. Professionally, I had spent years in wealth and estate management, a career that was stable but didn’t fulfill my creative aspirations. I had been blogging and creating content for nearly ten years, a passion that was always in the background but never the main focus. With the arrival of my first child, I felt an even stronger urge to take control of my professional life and build something that could accommodate my new family dynamic. So, with a blend of excitement and a bit of trepidation, I launched my online business management company.
What if I had started sooner?
If I had started my business sooner, perhaps around 2015, I would have been less equipped in terms of industry knowledge and resources. My passion for content creation was there, but my experience in wealth and estate management had yet to fully develop. Starting earlier might have allowed me to take more risks and experiment, but it also could have meant facing more significant challenges without the wisdom gained from years in a structured professional environment.
What if I had started later?
Starting later, maybe in 2023 or beyond, would have given me more time to save money and possibly refine my business idea. However, waiting longer could have meant missing the unique opportunities that arose during the tumultuous year of 2020. The rapid changes in the business landscape during the pandemic forced me to adapt quickly and think creatively, which ultimately benefited my business.
Reflecting on the timing:
Looking back, I believe starting my business in 2020 was the right decision. The timing wasn’t perfect, but it rarely is. The combination of my decade-long content creation experience, my professional background in wealth and estate management, and the life-changing event of becoming a parent all came together to push me toward this new venture. The challenges I faced early on helped shape the direction of my business and taught me resilience.
Ultimately, the decision to start when I did allowed me to grow both personally and professionally. The journey has been incredibly rewarding, and I wouldn’t change the timing if given the chance. Whether I had started sooner or later, the experiences and lessons would have been different, but the path I’ve taken has been uniquely mine, and for that, I’m grateful.
Lindsey , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Lindsey, and I wear two entrepreneurial hats: I’m the founder of both “Running Around with Lindsey,” a blog and content creation company, and “Impress Virtual Solutions,” an online business management company. My journey into these fields began over a decade ago, driven by a passion for storytelling and a knack for strategic management.
How I Got Into My Industry:
My professional background is in wealth and estate management, where I learned the importance of strategic planning and attention to detail. However, my creative side always called to me, and I started blogging about ten years ago, inspired by the magic of Disney. “Running Around with Lindsey” became a platform where I could share my thoughts, ideas, and experiences, building a loyal readership over the years.
In 2020, the birth of my first child brought about a profound need for change. I wanted a career that allowed me to balance my professional aspirations with family life. This led to the creation of “Impress Virtual Solutions,” where I combined my expertise in management with my passion for helping other entrepreneurs succeed.
What We Provide:
At “Running Around with Lindsey,” we specialize in creating engaging, high-quality content that resonates with audiences. Our offerings include:
Blog Posts: Insightful and entertaining articles on a variety of topics.
Social Media Content: Engaging posts and multimedia that connect with followers.
Creative Campaigns: Unique and compelling content strategies tailored to your brand.
“Impress Virtual Solutions” focuses on providing comprehensive online business management services, including:
Business Strategy and Planning: Strategic advice to help businesses grow and thrive.
Administrative Support: Handling day-to-day tasks to free up our clients’ time.
Project Management: Ensuring projects are delivered on time and within budget.
Content Management: Overseeing the creation and distribution of consistent, high-quality content.
Problems We Solve:
Clients of both “Running Around with Lindsey” and “Impress Virtual Solutions” often come to us overwhelmed by the demands of managing an online presence and running a business. We help simplify their workload, enhance their online visibility, and drive their business forward by providing strategic guidance and creative solutions.
What Sets Us Apart:
What sets both of my companies apart is our unique blend of creativity and strategic thinking. At “Running Around with Lindsey,” our storytelling mindset ensures that our content is not only clear and compelling but also engaging and memorable. At “Impress Virtual Solutions,” my background in wealth and estate management brings a high level of professionalism, attention to detail, and strategic insight to our business management services.
Proud Achievements:
I’m incredibly proud of the relationships we’ve built with our clients and readers. One of our proudest achievements at “Running Around with Lindsey” is growing a loyal community of followers who find inspiration and joy in our content. At “Impress Virtual Solutions,” we helped a small business owner rebrand and relaunch their business during the pandemic, resulting in a significant increase in their customer base and revenue.
What I Want You to Know:
At “Running Around with Lindsey,” our mission is to inspire and entertain through high-quality, engaging content. At “Impress Virtual Solutions,” we aim to help you succeed by taking the stress out of managing your online business. Both companies are committed to providing personalized services that meet your unique needs, with a collaborative, creative, and strategic approach.
Thank you for taking the time to get to know me, “Running Around with Lindsey,” and “Impress Virtual Solutions.” I look forward to the opportunity to connect with you, whether you’re seeking inspiration from our content or looking to take your business to the next level.
We’d love to hear the story of how you built up your social media audience?
Building an audience on social media has been a journey filled with learning, creativity, and persistence. Here’s the story of how I built the audience for “Running Around with Lindsey” and “Impress Virtual Solutions,” along with some advice for those just starting out.
The Beginning:
When I first started “Running Around with Lindsey,” my focus was on creating content that resonated with me personally. I wrote blog posts about my experiences, ideas, and inspirations, always aiming to infuse a bit of Disney magic into my storytelling. Initially, my audience was small, consisting mostly of friends, family, and a few curious readers who stumbled upon my blog.
Growing the Audience:
Consistency: One of the key factors in growing my audience was consistency. I made a commitment to post regularly, whether it was a blog post, a social media update, or a creative campaign. Consistency helped keep my audience engaged and coming back for more.
Engagement: Engaging with my audience was crucial. I made it a point to respond to comments, ask questions, and create content that encouraged interaction. Building a community rather than just a following was always my goal.
Quality Content: High-quality content was a non-negotiable. Whether it was a blog post, a photo, or a video, I ensured that everything I put out was well-crafted and valuable to my audience. This helped build trust and establish my brand as a reliable source of inspiration and information.
Collaborations: Collaborating with other creators and influencers helped expand my reach. By partnering with others who shared similar values and interests, I was able to tap into new audiences and bring fresh perspectives to my content.
Utilizing Different Platforms: I didn’t limit myself to just one platform. While my blog was the core of “Running Around with Lindsey,” I also actively engaged on Instagram, Facebook, Pinterest, and later TikTok. Each platform had its unique audience and way of engagement, which helped diversify and grow my following.
Launching Impress Virtual Solutions:
When I launched “Impress Virtual Solutions” in 2020, I leveraged the audience I had already built with “Running Around with Lindsey.” I shared my journey of starting a new business, the challenges, and the successes, which resonated with many of my followers who were also entrepreneurs or aspiring business owners.
Advice for Those Starting Out:
Know Your Audience: Understand who your target audience is and what they value. Tailor your content to meet their needs and interests.
Be Authentic: Authenticity goes a long way in building trust. Share your story, your successes, and your challenges. People connect with real, relatable content.
Engage Actively: Social media is a two-way street. Engage with your audience by responding to comments, messages, and participating in conversations. Building a community requires active participation.
Quality Over Quantity: It’s better to post less frequently but with higher quality content than to post often with mediocre content. Ensure that everything you put out adds value to your audience.
Leverage Analytics: Use the analytics tools provided by social media platforms to understand what works and what doesn’t. Pay attention to which types of posts get the most engagement and adjust your strategy accordingly.
Be Patient: Building an audience takes time. Don’t get discouraged by slow growth. Stay consistent, keep improving, and celebrate small milestones along the way.
Collaborate: Don’t be afraid to reach out to other creators and influencers for collaborations. Working together can help you reach new audiences and provide fresh content for your followers.
Building a social media presence has been a rewarding journey, filled with lessons and growth. By staying true to my passion, engaging with my audience, and consistently delivering value, I was able to build a community that supports both “Running Around with Lindsey” and “Impress Virtual Solutions.
What’s been the most effective strategy for growing your clientele?
The most effective strategies for growing my clientele have been a combination of word of mouth, referrals, and leveraging Facebook. Here’s how each of these strategies has played a pivotal role in the growth of both “Running Around with Lindsey” and “Impress Virtual Solutions.”
Word of Mouth and Referrals
Building Trust:
Word of mouth and referrals are incredibly powerful because they are built on trust. When a satisfied client or follower shares their positive experience with others, it carries a lot of weight. For both of my businesses, ensuring that every interaction, service, and piece of content is of the highest quality has been key. Happy clients and engaged followers naturally become advocates for my brand.
Creating a Referral Program:
For “Impress Virtual Solutions,” I created a formal referral program. Clients who refer new business to us receive a discount on their services or a small commission. This not only incentivizes referrals but also rewards loyal clients for their support.
Personal Connections:
Maintaining personal connections with clients and followers has also been crucial. Regular check-ins, personalized follow-ups, and showing genuine appreciation for their support help strengthen these relationships, making them more likely to refer others to my businesses.
Facebook
Active Engagement:
Facebook has been a fantastic platform for both “Running Around with Lindsey” and “Impress Virtual Solutions.” By actively engaging with my audience through posts, comments, and messages, I’ve been able to build a strong community. Facebook groups, in particular, have been effective for sharing content, seeking feedback, and fostering discussions related to my niche.
Targeted Advertising:
Facebook’s advertising tools have also played a significant role. By creating targeted ad campaigns, I’ve been able to reach a broader audience that is specifically interested in the services and content I provide. Detailed targeting options allow me to hone in on demographics, interests, and behaviors that align with my ideal client profile.
Content Sharing:
Sharing valuable content regularly on Facebook keeps my audience engaged and informed. Whether it’s blog posts from “Running Around with Lindsey” or updates and tips from “Impress Virtual Solutions,” providing consistent and high-quality content helps maintain visibility and authority in my niche.
Client Testimonials and Case Studies:
Posting client testimonials and case studies on Facebook has been effective in attracting new clients. These posts showcase real-life success stories and the impact of my services, providing social proof that builds credibility and trust.
Integrating Strategies
By integrating word of mouth, referrals, and Facebook into a cohesive growth strategy, I’ve been able to effectively expand my clientele. Here’s a quick summary of what has worked best:
Deliver Outstanding Service: Ensure every client interaction is positive, encouraging word-of-mouth referrals.
Incentivize Referrals: Create a referral program to reward loyal clients for bringing in new business.
Engage on Facebook: Actively participate in discussions, share valuable content, and use targeted ads to reach a broader audience.
Showcase Success: Use client testimonials and case studies to build credibility and attract new clients.
Combining these strategies has allowed me to build a thriving community around both “Running Around with Lindsey” and “Impress Virtual Solutions.” The genuine connections and trust established through these methods continue to drive growth and success for my businesses.
Contact Info:
- Website: www.impressvirtualsolutions.com, www.runningaroundwithlindsey.xyz
- Instagram: @runningaroundwithlindsey @impressvirtualsolutions
