We caught up with the brilliant and insightful Lindsey Capron a few weeks ago and have shared our conversation below.

Hi Lindsey, thanks for joining us today. Do you take vacations? How do you keep things going – any advice for entrepreneurs who feel like they can’t step away from their business for a short vacation?

Yes. Yes. 1000 times, yes. I feel like it’s needed as a business owner to take vacations. Many times we as business owners are on the grind trying to build our businesses, answer as quickly as we can to emails, serve clients or customers, post and build our social media (which is job in itself) while leaving the things and people are most important on the back burner. I often lean more towards the “workaholic” and I’m often reminded by family and friends to STOP and take a break.

Hustle culture has taught us that we have to be everywhere and serve everyone 24/7. If you’re not, you’re guilt tripped into working harder because vacations means you’re slacking off. This kind of thinking leads to burn out which making running your business three times harder.

I would recommend having automations in place. This can be as simple as an automated OOO (Out of Office) stating that you’re away and will be back at a certain date especially if you’re a solopreneur. If you have a team and you’re able to fiscally swing it, I’d highly recommend that you delegate in case a client or customer has an urgent matter.

Lindsey, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is a Lindsey Capron. I’m a blogger and web designer.

I always knew that I wanted to blog but I never thought I’d get into web design at all. Web design happened to fall into my lap at the beginning of 2018. A few months prior, I had started a Christian faith-based blog and while building it, I ended up breaking my site. Being unemployed and having no money to pay for someone to fix it, I taught myself how. After a lot of trial and error, I got the blog up and going again.

Others on social media who had been reading and following my blog took interest in how I designed my blog. Soon after, I would get inquiries about how I started my blog, who designed it or if I could design a website for them. I was a little hesitant to design for others. I didn’t think I was skillful and saw other people who were. But a friend talked me into it and started to charge for services. Within in 1-2 years time and some skill sharpening, I started to design not just for bloggers but for small business around the country and in South Florida.

Of course, this didn’t come without issues. I was learning something completely foreign like coding, design, customization, branding. It was a lot of trial and error. I also wrestled with self-doubt with my ability to design website for others. But as I did more websites, I started to zero in on modern design style, customization, functionality, and empowering my clients with education and autonomy when it comes to maintaining their websites.

Educating my clients and teaching them how to maintain their websites gives me a cutting edge and sets me apart from others. Not only do I give my clients a beautiful website for their brand or business, I show them step-by-step in a simple way of how to care for their website. I’m most proud of this because clients get a sense of excitement and satisfaction that they can do something that consider hard or too “techie.” I love the client interaction and teaching them how to grown and monetize their brand or business brilliantly.

What do you find most rewarding about being a creative?

The biggest rewarding aspect of a creative is seeing the finished product . When my clients see their vision of what they wanted for their brand or business finished on the web, it’s exciting. Of course, their feedback is necessary but to see their faces light on on our virtual meetings or hear them scream in delight, I’d say that’s the most rewarding.

How about pivoting – can you share the story of a time you’ve had to pivot?

At the height of the pandemic, my web design business was booming because it was the start of the entrepreneurial age. Small business were sprouting like mushrooms and one thing that people needed were websites. Custom website took time to prepare and some people didn’t have the time. With AI (artificial intelligence) making its debut what seemed like full steam ahead, the digital landscape was changing. People wanted things even faster. This included websites. With this in mind, I had to make a decision and pivot in tandem with these changes.

I still feel like I’m in a pivot now. Instead of focusing on my previous method of web design which includes meetings, wait times for the client, and going through tutorials with each and every clients, I’m more focusing on web design templates that will be quick to customize, wallet friendly, while still getting the expertise and coaching that they need from me. They’ll feel empowered but not without support.

Contact Info:

• Website: https://www.thebrilliantblogger.com
• Other: For webdesign: www.caproncreations.com.

Image Credits

Mockup by Moyo Studio and Kaboom Pics