We recently connected with Lindsay Fee | Owner Minimal Mama Organizing + Design and have shared our conversation below.

Lindsay, thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about your team building process? How did you recruit and train your team and knowing what you know now would you have done anything differently?

Owning a business takes on the impactful decision of hiring those to join your team. I started this business solo but taking on multiple organizing jobs requires more than one set of hands. I joined an incredible (mom) group when my first was born; women supporting one another through the spit-up, dirty diapers + all the milestones. I had casually mentioned my business at one of our brunches and received interest from two moms I had already greatly respected. Their background happened to be in visual merchandising and project management so this felt kismet.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am an Arizona native, lived in Manhattan Beach for seven years while working in the fashion (buying) industry for a Fortune 500 company and moved back to the valley of the sun.

I took a few years off, focused on having a family and making that my priority. After having our second child, I decided that if I was going to go back to work, I would work only for myself. I took my love of fashion, organizing and structure and created Minimal Mama.

I wanted to create a brand/workplace that allowed like-minded mothers to be able to work while also having a flexible schedule to be with their kids. It should not have to be an either/or type of situation. So, I have three incredible women/mothers that work with me to create beautiful + organized spaces for our amazing clients.

Any advice for growing your clientele? What’s been most effective for you?

Honesty, communication and being genuine are what I believe to be key elements with growing a solid clientele. Hiring an organizer is an investment. An investment in the service, team but also in gaining a renewed sense of peace within your home once we leave.

I want my clients to know that I will always give them the truth, whether it’s what they want to hear or not; setting realistic expectations.

We create beautiful and organized spaces but we also create functionality. We put systems in place that allow our clients to have some calm among the chaos of daily life.

How do you keep your team’s morale high?

It’s simple: communicate effectively, create a positive environment + allow room for mistakes. People thrive when they are given the room to grow, allowing them to see the mistake and not only fix it but turn it into something remarkable. As a business owner, I am only as strong as my team and I am lucky to have an incredible group of women by my side.

Contact Info:

• Website: www.minimalmama.design
• Instagram: minimalmama.design

Image Credits
Amaes Photography