We recently connected with Lindsay Doherty and have shared our conversation below.

Lindsay , thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear how you think where to draw the line in terms of asking friends and family to support your business – what’s okay and what’s over the line?

When I first started in real estate, Michele Gwin, my team leader asked me to put together a list of 50 people that I knew that I could call to talk to you about real estate. At first I was so hesitant to put people on there and to start having conversations and reaching out to them because I didn’t want to bother anyone. I grew to learn and have grown to learn that people respect genuine and honesty individuals and that’s what I was being. I was simply having conversations with people to let them know that I had changed my career and I would so appreciate their support in any way that they could. Flash forward 4 years and the reason my business has grown to where it is now, and continues to grow is because of the support of friends, family and my amazing clients. Our team runs our business solely on referrals and repeat business and I think it speaks volumes of the way we interact with others and provide top notch service to our clients throughout every transaction.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My husband was actually the one that encouraged me to start in Real Estate. I had just had our youngest daughter and I came to him expressing that I was wanting something different in my career. He suggested that I get my real estate license and the rest was history! I have always loved real estate and designing homes so this has been the perfect, most fulfilling career for me and I feel like I am just getting started.

I work on a team with two other agents and we strive to provide top notch service to each and everyone of our clients throughout every transaction and it doesn’t just stop when the transaction is over. We genuinely care about each person that we have the honor and pleasure to work with and we want them to know that. Most of our clients have become great friends of ours and we have client events, send birthday cards, meet them for coffee and lunches and even get invited to come over to see updates that have been done to their homes.

I whole heartedly believe this is what sets us apart from other agents in our industry. People want to know that you care about them, you are going to be honest with them and you are going to represent and fight for them to the best of your ability. We strive to provide solutions to problems when presenting them to our clients, as well as try to handle many of them without having to introduce them to our clients. It is our goal that the transaction runs as smoothly as possible and we have mastered this.

I can say that the thing that I am most proud of in our business is we do not pay for any leads at all. We have built a successful, award winning based on the referrals of our clients and repeat business. I think that speaks volumes in our business and something I will never take for granted.

We’d love to hear about how you keep in touch with clients.

We spent the last year working on and building our CRM to pretty much “run’ itself. We have a workflow for almost every type of client and where they are in their buying and selling process. We also have holiday workflows that send out a video that we have recorded to our entire database. We also have text ability to send mass texts to everyone.

Our CRM is also designed to remind us to reach out to people. We send our friends/clients handwritten birthday cards, anniversary cards, thank you cards for referrals and anything else that we feel would make someone feel good!

PopBys: We do 10 monthly popbys per agent on our team. Popbys are cute little gifts that we take to our database, rotating people each month. It’s a great way to thank our clients and to keep us top of mind when they are thinking about anything real estate wise.

What’s worked well for you in terms of a source for new clients?

The best source of new clients for us is our wide network of individuals. From our vendors, to our family, friend and past clients they all contribute to the success of our business and generating new business month over month.

Contact Info:

• Website: https://gwinproperties.com/
• Instagram: https://www.instagram.com/lindsay_doherty5/
• Facebook: https://www.facebook.com/lindsay.huson/
• Linkedin: https://www.linkedin.com/in/lindsay-doherty-35b36484/