Alright – so today we’ve got the honor of introducing you to Linda Dunn-Carter LE, CPCP. We think you’ll enjoy our conversation, we’ve shared it below.
Linda, thanks for taking the time to share your stories with us today What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?
My intent is to leave The DC Methods proven footprint within the industry with my incomparable results in scar revision, sharing knowledge among students, educational posts, articles, podcasts, magazine articles, tv segments, talk shows and more. My legacy is already in the making but I feel my book published in 2023 year will be the icing on the cake.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Linda Dunn-Carter and I’m a proud Entrepreneur of many businesses. I say many businesses’ because I have had the privilege to diversify one business into four over the last 18 years. My Trademark brand, The DC Method™ began in 2006 and has since allowed me to be recognized as a global leader in scar revision therapy. What is The DC Method? The “DC” stands for Dunn-Carter and “The Method” represents a series of time specific protocols that transform old scars into new skin and new scars to a less traveled road of healing. I knew I was destined to be challenged in the aesthetic arena and when I was introduced to a class called Scar Relaxation back in July 2006 I immediately thought “why only relax the scar? Why not fix it? Why not repair the scar so you can’t see it? It was like a light bulb that went off in my head, my Ah hah moment in a manner of speaking! I just received my Aesthetic License to work on skin and the scar relaxation course certified me to use a tattoo machine to relax scars as well as PMU application (Permanent Cosmetics) and knew in an instant that I was going to fix scars. Nothing else intrigued me more. There were no schools to teach me scar revision so I had to teach myself. I spent hundreds of hours researching medical journals, webinars and compiling any and all data I could find in skin science relating to scars, the repair process and different skin types. My thought process was to methodically reprogram scars and skin by creating new tissue which overtime rebirths new skin and gives scars a less noticeable appearance or make scars completely diminish. In 2006 I strategically put my knowledge into play not realizing I’d be looking at incredible change to each scar that I worked on in as little as one month. I was pleasantly shocked to see such considerable improvement in all my case studies, hence The DC Method was born. I opened my first office in Sedona Az in 2006 and quickly moved to a larger market in Scottsdale AZ. It wasn’t easy launching a brand new idea in a market that really wasn’t known or in demand like it is today but I believed I would change lives as well as industry standards and indeed I have.
Moving forward with my itch to grow in bigger demographics I sought opportunity by moving to Miami FL in 2014. The road was not easy but who said it would be.
My credentials speak loud and proud. Currently I’m a Licensed Aesthetician in 6 States and a Certified Cosmetic Practitioner. Since my move to Miami in 2014 I’ve expanded my clinics to four major cities, Houston TX, Miami Beach FL, NYC and Atlanta GA where I see patients on rotation every month. I keep very busy in between seeing patients by overseeing my scar repair product line called Scar Food. Scar Food products were designed as a system to synergistically fast forward repair to new scars while improving old which launched in December 2021 and is the #1 scar product system on the market.
Another love of mine is to teach my Method which is why I have opened training centers in Houston TX and Miami Beach FL. Scar School provides intense theory education and practical hands on to industry professionals who are passionate about scars and changing lives.
My latest endeavor is a Franchise. I’m now officially a Franchise business offering complete turnkey ScarFixClinics™ to qualified franchisees to territories in all 50 US States.
What sets my brand apart? My success rate, dedication and expertise in being exclusive to scars and only scars. I can guarantee improvement in any scar with credible results and currently lobbying for stricter legislation to increase the regulatory standards of practitioners which will protect consumers from being unnecessarily botched.
I’d have to say my biggest takeaway is how rewarding it is to change lives by significantly repairing scars that can be debilitating and cause self esteem issues in patients that affect their everyday life. My mission is to give back self esteem so my patients may live their best life.
I feel it’s important to bring awareness to my Method of scar revision and show progression in my photos. I highly educate and post daily on my Instagram page @lindadunncarter and have set up a scar hotline 866-SCARTLK to answer questions about surgery, surgeon recommendation, scar revision services, scar products or just to talk. We are here to listen. When not educating on social media I run a podcast called Dunn With The Scar on Spotify, iTunes or wherever you listen to podcasts. It another level of education where consumers can learn more of the ins and outs, do‘s and don’ts.
In closing I absolutely feel this is my true God given purpose to fulfill my mission and heal the world one scar at a time.
What’s been the most effective strategy for growing your clientele?
In my experience the most effective strategy IS strategy. Being methodical in your steps. Have a plan and backup plans to build business and seek future business. What does the consumer want? Integrity, Honesty, Expertise, Results and Follow through? Yes absolutely! These are very important elements to my plan as I continue to build. Never stay stuck in one thing. Diversification is how you grow clientele. For me it was continuing to become more expert in my skill delivering a higher level of success to more complicated cases. This allowed me to not turn away anyone because literally I can fix any kind of scar or skin issue to a degree of greater. Elevate your skill through experience, it will show and you WILL grow.
Another level of clientele growth was to offer the consumer more. Be a one stop shop. For me it was creating my scar repair product line. It’s a strategic product system that synergistically works to repair old and new scars. This brought in more awareness for wound care and gave curiosity to consumers who would eventually need my professional services to achieve their desired scar goals. Cross promotion of your businesses.
Having a product that you use on your own patients to get top notch results gives the consumer more trust that it’s a product that really targets scars because an expert not only endorses it, she created it!
My strategy has been well thought out from the beginning and as I gain momentum I strive to maintain my reputation 100%.
How’d you build such a strong reputation within your market?
As a person I’ve always strived to be somewhat of a perfectionist, overachiever and people pleaser to a fault. While these are important skills to practice in general they also carried over into being an entrepreneur and business woman. You can’t sell your brand, skill or technique successfully unless you are extremely knowledgeable and poised in many different areas that completes the success of what a company represents. My knowledge and how I talk to my patients is one thing that highly resonates with them. They are very impressed and always say, “wow”, “no one has ever explained in such detail the procedures”. The image of yourself at the very first contact of meeting a potential patient is a lasting impression and is where they determine if you are a fit for their needs. This is where I feel I stand out giving my patients the trust to move forward in their long term series with me. Outside of excellent bedside manners and professionalism I feel my permanent and mind blowing results have helped establish me for new and recurring patients as well as referrals from well known plastic surgeons. People will normally find me after they have tried almost everything to remove their scars and have been disappointed and botched. I can definitely guarantee results which percentages vary based on the severity and size with each scar. I feel my vast library of before and afters give a trusting image to consumers of my extreme attention to detail and the consistency of my skill. Consumers tend to be visual, you can talk all day about what you do but photos are what they want to see. They want to see realistic results and I’m very honest and transparent before I even start what expectations I can fulfill. Honesty will get you everywhere when you walk the walk talk the talk and give 100% follow through you build the trust with patients and rapport in the industry.
Contact Info:
- Website: www.lindadunncarter.com
- Instagram: https://www.instagram.com/lindadunncarter/?hl=en
- Linkedin: https://www.linkedin.com/in/linda-dunn-carter-le-cpcp-56421919
- Youtube: https://m.youtube.com/channel/UCes53-DwGVqOnKB7wTghQ4Q
- Other: https://podcasts.apple.com/us/podcast/dunn-with-the-scar-podcast/id1590173753 https://www.newbeauty.com/the-dc-method-post-surgery-scars/