We’re excited to introduce you to the always interesting and insightful Lincoln Caplice. We hope you’ll enjoy our conversation with Lincoln below.

Lincoln, thanks for taking the time to share your stories with us today Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?

I feel incredibly fortunate to make a full-time living from directing. I didn’t study film at school, I studied business and I think that gave me a fantastic foundation to base my career on. I firmly believe that even as creatives, we need to know how to sell ourselves and this is something I learnt quite early on. I understood that in order to be employed to make commercials, you need to show people you can make commercials – so I made a film for a friend’s skin care brand and that got me signed to a production company in my early twenties. From there, it’s been one foot in front of the other, learning and growing with each production – if you love what you do and just continue to do it, the money will come sooner or later.

Lincoln, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a commercial director, and have worked across the globe for clients like Audi, Lexus, Ford, Triumph, Redbull, Breitling and more. My father was a photographer so I tend to come at each project with a distinct visual eye, but having worked a lot in documentary I also want to make sure everything I do has a strong sense of authenticity. To me, directing is so much about collaboration – I try to surround myself with the most talented people I can. Of course I have a vision, but if someone else has a better idea or a better take, I’m always open to listen and take that on. I truly believe being passionate, respectful and kind gets you a long way and I try to remember that everyday – especially in stressful environments.

For you, what’s the most rewarding aspect of being a creative?

I’d say that more often than not, the process is quite challenging. I usually set specific goals or have certain expectations for a project, but it’s rare that I fully achieve them. Most of the time, I fall just short. However, with each new project, I raise the bar a little higher, which allows me to keep growing. That’s the most rewarding part of filmmaking—continuously improving. Even if the result isn’t exactly what I envisioned, it’s always a step forward from the last project, and that progress is what keeps me going.

We’d love to hear a story of resilience from your journey.

I’m not sure this fully answers the question, but I often feel quite anxious before a shoot—though I’ve come to see that as a positive thing and try to embrace it. For me, if I’m not feeling anxious, it usually means I’m not pushing myself or that I don’t care enough about the project. I always aim to challenge myself and elevate each job, so I try to channel that anxiety into something productive. I’m not sure how healthy it is, but it’s definitely been helpful for me.

Contact Info:

• Website: https://www.lcaplice.com
• Instagram: https://instagram.com/caplice