We were lucky to catch up with Lily Elizabeth recently and have shared our conversation below.

Lily, looking forward to hearing all of your stories today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I manage my own social media.

I’m on there every day. I actually like using it. So for me, it never made sense to hand it off. Why outsource something I genuinely enjoy and that gives me direct access to the people I’m building this for?

Managing it myself keeps everything more personal. I’m not guessing what’s landing… I’m hearing it straight from my audience. I can feel what’s resonating in real time. I get DMs. Comments. Reactions. It’s honest, and it helps me shape what I do next.

Plus, I get to experiment. Try things before anyone else. Test weird ideas. Instead of following trends, I’m starting them. That kind of freedom only really exists when you’re in the driver’s seat.

That said, if you’re thinking about handing your socials to someone else, here’s the one big thing I’ll say: make sure they get you. I’m talking about your voice, your tone, your energy. Not just your branding, but the feeling behind your brand. And they’ve gotta create like a person, not a company. This is social media. It’s not a press release.

At the end of the day, social media is about being social.

Bonus tip: make content for the platform your audience actually uses. If that also happens to be your favorite app? Even better.

Lily, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I got my start running social media for my dad’s company.

It was in one of those industries where ads are heavily restricted, so running paid traffic wasn’t an option. We had to get creative. We knew his audience was mostly on Instagram, so we went all in there.

The goal was simple: build trust. We started posting content that was both helpful and fun to watch. Not stuffy or overly scripted… just valuable insights delivered in a way that made people want to stick around.

I took a lot of inspiration from Alex and Leila Hormozi. Their videos were sharp, clear, and impossible to scroll past. So I studied their formula. A bold opening line. One bite-sized takeaway. Jump cuts to keep it moving. And captions, because most people watch on mute.

Once we started using that style, everything changed. The views went up. The engagement went up. Sales? Yep, those started climbing too. All from organic content with the occasional soft call to action.
That’s when I realized, this wasn’t just a side thing. This was a skill. And it could help way more people than just my dad.

Now, I work with business owners to help them do the same. I turn their expertise into content that actually connects. I help them show up like real humans, not just logos with a caption. And we do it in a way that brings in leads, customers, and fans… without needing to go viral or spend a dime on ads.

I guess what sets me apart is that I’m not teaching theory, I’m doing this every day. I test, tweak, and evolve as the platforms change. Then, I bring everything I learn back to the people I work with.
What I love most about my work… every project feels like a collaboration, not a transaction. And every win my clients get? Feels like a win for me, too.

If you’re a busy business owner who knows you should be showing up online, but it all feels overwhelming or fake—I’ve got you. My job is to help you show up in a way that actually feels like you.

How did you build your audience on social media?

When I first started, I thought Instagram was the place to grow.

I focused on creating solid videos—quick tips, helpful ideas—stuff I thought my audience would love. And while they did okay, they didn’t take off the way I hoped. Something felt off.

So I started paying attention to the data. And it turned out… my people weren’t really hanging out on Instagram. Not in the way I needed them to be.

So I decided to make a pivot. I tried posting the same style of content on YouTube and LinkedIn, and to my surprise, that’s where things started to take off. I started going viral on platforms I hadn’t expected.

It was a good reminder that we don’t always get to choose where our audience is. Sometimes, we just have to follow the breadcrumbs.

If you’re just starting out, here’s my advice: test everything. Don’t get too attached to one platform just because it’s what everyone else is using. Try a few different ones. See what clicks. You might end up finding your people in a place you didn’t even consider at first.

And remember—growth comes from trying, not from sitting on a “perfect” content plan for weeks. Post the thing. Learn from what happens. Keep going.

80% done and out the door is better than 95% and still in the drawer.

What’s worked well for you in terms of a source for new clients?

My best clients have come from two places: video content on LinkedIn and Facebook, and referrals from happy clients who got real results.

The videos do the heavy lifting. They help people get to know me before we ever speak. By the time someone reaches out, they already feel connected to my work. That makes everything smoother, faster, and more aligned.

The real gold comes from referrals. When someone’s so happy with what we created together that they send a friend my way, that means everything. It’s not just about the work. It’s about trust. And that trust is something I work hard to earn and protect.

If you’re building a business or a brand, here’s what I’ve learned: show up consistently. Share what you know. Speak directly to the people you want to help. You don’t need to be everywhere. You just need to be real, and you need to be where your people actually are.

And when you do great work? That speaks louder than any algorithm ever could.

Contact Info:

• Website: https://lilymultimedia.com/
• Instagram: @LilyElizabethMedia
• Facebook: @LilyElizabeth
• Linkedin: @LilyElizabeth
• Youtube: @LilyMultiMedia
• Other: TikTok: @LilyElizabethMedia