Alright – so today we’ve got the honor of introducing you to Lillian Sanders. We think you’ll enjoy our conversation, we’ve shared it below.

Lillian, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

The impact we are having with Curveture has been made so clear in the interactions we have with our customers. A few weeks ago, we had not one, but multiple customers visit our shop and be so touched and encouraged by the beautiful, welcoming, body-positive environment we have created that they actually broke down in tears of appreciation. One of these women expressed that she finally felt seen and valued in a way that she had never experienced before, and asked if she could give my co-founder, Taudine, a hug. With Curveture, what we’re offering is so much more than retail therapy—it’s real validation, empowerment, and freedom of expression for this group of women who so often get left out and undervalued in multiple ways in our society.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Lily, and my mother and I own Utah’s only plus-size thrift boutique! We both love thrifting, fashion, entrepreneurship, and the wonderful plus-sized women in our lives, and Curveture is the perfect mix of all of those things! We sell new and used women’s shoes, handbags, accessories, and clothing sizes XL/14 to 6X. In our store, we carry vintage pieces, formal wear, business wear, casual wear, athletic wear, specialty items, and more. We also offer styling services to our customers—individuals or groups can come in for personalized style sessions where they will receive a rack of items and outfits to try on that are customized to their body type and style preferences, a mini color analysis, styling tips and advice, and a 25% discount on any items purchased during the session!

We also have a special selection of Curveture merchandise available in our online store featuring our custom artwork that reimagines famous paintings of women with plus-sized bodies. Those art pieces are also hanging in our store to help celebrate and represent curvy women and create a beautiful shopping environment!

Over 67% percent of American women are size 14 or larger, and we believe they deserve the freedom to express themselves through fashion. Plus-size women often don’t get this freedom because retailers do not offer their sizes online or at all, they are too expensive, they are bad for the environment, and the options they offer are limited and unstylish. Curveture Plus-Size Thrift is the antidote to this issue—it’s our goal to be outstanding in selection, atmosphere, and price. We want to transform the shopping experience for all curvy women into something fun, encouraging, and successful!

How do you keep in touch with clients and foster brand loyalty?

We keep in touch with our customers mostly through social media. It’s easy for people to be attracted to our plus-size thrift brand—it’s novel, fun, and fills a major need! We have great customer advocacy and see many of our favorite customers regularly. We also rely on our customers to help our business to grow. They have loved to be involved and feel like they have contributed to our business as models, advisors, sellers, recruiters, and more!

Where do you think you get most of your clients from?

Social media ads and word of mouth. I have a background in marketing and have been able to run some very successful ad campaigns on Meta that have mostly been locally focused on Provo. We also offer a referral discount to encourage our customers to keep spreading the word! Word of mouth has been a great source of business growth as well. Organic search has been another useful tool—it’s helpful to be the only plus-size thrift shop in Provo and in Utah!

Contact Info:

• Website: https://shopcurveture.com
• Instagram: https://www.instagram.com/shopcurveture
• Facebook: https://www.facebook.com/shopcurveture/
• Yelp: https://yelp.com/biz/curveture-provo
• Other: Google:
  https://www.google.com/maps/place/Curveture/@40.2527895,-111.661533,15z/data=!4m6!3m5!1s0x874d912e885e49f1:0x7052efb779845222!8m2!3d40.2527895!4d-111.661533!16s%2Fg%2F11wbcvh1th?hl=en&entry=ttu&g_ep=EgoyMDI0MTAwNS4yIKXMDSoASAFQAw%3D%3D
  Pinterest: https://www.pinterest.com/shopcurveture/

Image Credits

Lillian Sanders