We caught up with the brilliant and insightful Lilian Abdelmalek a few weeks ago and have shared our conversation below.

Lilian, thanks for joining us, excited to have you contributing your stories and insights. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

There are many forms of success, but it all takes discipline, sacrifice, and perseverance.

Lilian, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Lilian Abdelmalek, many know me as Lily. I am the owner and head trainer for DSA Sports Performance in Marietta, Georgia. I and the trainers I work with concentrate on speed, agility, and strength training for athletes of all ages and we are well known for the work we do with professional athletes. We hold an NFL off-season training camp, as well as train NBA, WNBA, MLB, and Lacrosse athletes to name a few. Our facility is a home for athletes (such as Falcons cornerback Casey Hayward, Celtics guard Jaylen Brown, Cubs outfielder Jason Heyward, WNBA guard Diamond Deshields, and MLS goal keeper Sean John) to receive the best not only with their training needs but also soft tissue work, physical therapy, massage therapy and their chiropractic needs.

Any advice for growing your clientele? What’s been most effective for you?

DSA’s clientele has grown mainly because of word of mouth. I started DSA when instagram and other means of social media started taking off back in 2009. The athletes talking amongst one another about what they do to get better has been our main selling point, which has been a huge blessing. My instagram page @LilyDSATraining has helped showcase some of the training we do with our athletes as well.

How’d you build such a strong reputation within your market?

My education in sports performance and my ability to demonstrate and work alongside the athletes has helped build my reputation. I and the DSA trainers take great pride in the relationships we build with our athletes. The process athletes go through to reach their highest potential is not an easy one. We focus on being the people in their lives to make it a little easier yet push them hard enough to help them get to the next level they strive for.

Contact Info:

• Website: www.dsa-training.com
• Instagram: @LilyDSATraining
• Twitter: @LilyDSATraining