Alright – so today we’ve got the honor of introducing you to Ligero Luz. We think you’ll enjoy our conversation, we’ve shared it below.

Ligero, thanks for taking the time to share your stories with us today Can you talk to us about how you learned to do what you do?

How did you learn to do what you do?

A lot of it was trial by fire. I started off just trying to express myself through music, but over time I became obsessed with the process—producing, writing, performing, even the branding. YouTube University helped, but most of my real learning came from doing the wrong things first. I wore every hat until I figured out which ones fit best.

Knowing what you know now, what could you have done to speed up your learning process?

I would’ve built a stronger team sooner and trusted my vision more. Trying to do everything alone slowed me down. If I had focused earlier on systems—content, promotion, and delegation—I’d be way further ahead.

What skills do you think were most essential?

Storytelling, consistency, and adaptability. Music alone isn’t enough—you need to tell a story, evolve with the times, and show up even when it’s uncomfortable. Oh, and learning how to be searchable online? That’s a skill.

What obstacles stood in the way of learning more?

Information overload. There’s a sea of advice out there—some gold, some noise. Early on, I didn’t know what to tune out. I’d waste time chasing every strategy instead of mastering one. Once I got clear on my sound and purpose, the distractions got quieter.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Ligero Luz—a masked Afrobeats artist, songwriter, and creative based in San Diego with roots in Nigeria. My music blends cultural sounds with modern energy—Afrobeats, Amapiano, a touch of soul, and sometimes a bit of spiritual grit. I’m not just here to entertain; I’m here to shift perspective. The mask isn’t to hide—it’s to reveal the essence of identity beyond appearances.

I got into music as a way of expressing things I couldn’t always say out loud. Over time, it evolved into a movement—my own lane in a crowded industry. I release music monthly, tell stories visually, and build experiences around each drop—from cinematic performances to social challenges. I’ve built this independently with a growing team, passion, and a relentless work ethic.

What do I offer? Art that connects. Music that moves. And branding that sticks. Whether it’s a fan looking for music that reflects their struggle and confidence, or a brand looking for authentic creative partnership—I bring originality, emotional impact, and consistency.

What sets me apart? I’m not chasing trends—I’m building a world. My visuals, lyrics, and presence are all part of a deeper narrative. Every song is a piece of a bigger puzzle: resilience, transformation, and light.

I’m most proud of staying true through it all—wearing a mask in an unfiltered world, pushing through doubt, and watching strangers connect deeply with something I created in silence.

If you’re just discovering me, know this—Ligero Luz is more than music. It’s a story of persistence. A sound of the diaspora. And a symbol of light, even when things get dark.

For you, what’s the most rewarding aspect of being a creative?

Creating something that lives beyond you. For me, it’s seeing a stranger across the world dance to my pain—or find confidence in a lyric I wrote in isolation. It’s the connection. The fact that I can turn a personal experience into fuel for someone else’s joy, healing, or motivation—that’s magic. That’s legacy.

Can you tell us about a time you’ve had to pivot?

I had to pivot when I realized talent alone wasn’t enough—I needed structure. For years, I was creating constantly but had no consistent system for releases, promotion, or monetization. I was making good music, but it wasn’t reaching enough people.

The turning point came when I treated my music like a business. I started planning releases monthly, building a team, budgeting for promotion, and showing up with strategy—not just vibes. That shift changed everything. I went from just dropping songs to building a brand that’s starting to move internationally. Creativity gave me the spark—but discipline lit the fire.

Contact Info:

• Website: https://www.ligeroluz.com
• Instagram: @ligeroluz
• Facebook: @ligeroluz
• Twitter: @ligeroluz
• Youtube: @Theligeroluz
• Soundcloud: @ligeroluz
• Other: Ligero Luz on every music streaming platform!

Image Credits

Trev3trimm
Aktivatedtv