We’re excited to introduce you to the always interesting and insightful Liane Agbi. We hope you’ll enjoy our conversation with Liane below.
Liane, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
BAUCE Magazine is a true reflection of my personal journey and the journey of other black women like me who have had to overcome obstacles to achieve greatness. I grew up in an immigrant, working-class family in the South so there were many times that we felt the financial pressure of “not having a lot”. Although money has not always been my daily focus I knew from a very young age that being able to live a financially abundant life solved a lot of problems, opened doors and created opportunities for philanthropy and the ability to give back to one’s community. I became enraptured by the stories of self-made women, specifically black self-made women who literally came from poverty or hard times and built a life of financial success.
At BAUCE, we are on a mission to close the racial wealth gap and provide inspring content and community in hopes that there are more black, female self-made millionaires in the world. Many of us desire to be wealthy not just to support a fancy lifestlye but to also break generational curses and have a positive impact on our community. Being self-made is a mission that is personal to me and BAUCE Magazine is how I have manifested that journey for other women who are also trying to secure the bag daily!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I originally attended college wanting to be a writer but by my senior year, I had started playing around with blogs after completing a summer intership at CNN.com. I started my first blog my senior year and eventually evolved it into an online magazine that catered to aspiring self-made women. BAUCE Magazine provides insights, resources and tools to help black women from disadvantaged backgrounds transition from poverty to prosperity with style. Since it’s inception, we have had the opporutnity to interview over 100 self-made millionaires, host more than 50 virutal and in person events and partner with a series of high-profile brands that support and believe in entreprenuerial black women. What I love most about BACUE though is the community of go-getters that the brand has attracted and how we have been able to foster an uplifting sisterhood that roots each other on in their journey to the top.
How about pivoting – can you share the story of a time you’ve had to pivot?
When I started BAUCE Magazine I had to pivot my content strategy early on. In the beginning, I was just writing about topics that I thought my audience liked. It was only me at the time so I was sharing everything from hairstyle do’s and don’ts, business advice and entertainment news. However, I quickly realized that my readers were hyper-focused on business and career transition content when I started reviewing my website analytics. When I noticed more and more of my readers were spedning time reading exclusive interviews with successful black women I knew I needed to change my content category. These days we still do publish some lifestyle content, but we have hyperfocused on the information and resources that we have seen delight our readers and make them want to share our content. Sometimes pivoting can be the hardest thing to do as a business owner; but I have found that pivoting can ultimately be the action that saves your business from failing altogether.
Have any books or other resources had a big impact on you?
For me, Rachel Rodger’s book “We Should All Be Millionaires” has been pivotal in elevating my mindset as a business owner. Her book walks you through the key aspects of your life and business that you have to be willing to reflect on and change and offers actionable tips on how to transform your business and scale. One of the best things I learned from reading this book was thinking about the importance that management plays in the growth of your business. I started out as a soloprenuer so I was so used to doing everything myself. This was a super hard habit to break that kept me stuck in a cycle that almost led to burnout. However, the suggestions that Rachel Rodgers makes in her book have been life changing and have helped me not obly get back more time in my business and life but also has helped me feel more empowered as a CEO. I highly recommend it!
Contact Info:
- Website: millianeire.com
- Instagram: instagram.com/millianire
- Facebook: facebook.com/baucemag
- Linkedin: https://www.linkedin.com/in/liane-agbi/
- Twitter: twitter.com/baucemag
Image Credits
BAUCE MAG