We’re excited to introduce you to the always interesting and insightful Liana Sved. We hope you’ll enjoy our conversation with Liana below.

Liana, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I never intended on opening my own business. I didn’t think I had what it took. I was always telling myself that owning my own business was too much work. Well, all of that went through the window when I was let go from my job during the pandemic for non-compliance with vaccine regulations. I had to make a living and no other location would hire me. It was sink or swim. I decided to swim.

So with two weeks notice I started my business, Revive Physical Therapy, LLC. I hired a lawyer friend to set up my LLC and policy paperwork. And I was up and running the day after my last day. A dear friend and fellow woman entrepreneur rented her office to me at a daily rate. I worked 1 day a week in the office for nearly 6 months and using google docs (the HIPPA compliant version) as my documentation system.

By 6 months in my one day a week was full and I needed to have more days in the office to manage patient care load. I was scared to have my own office because that meant more overhead and I didn’t necessarily have the patient care load to accommodate that, but the PERFECT space opened up. The space I had been envisioning, dreaming about since I knew I was headed down this entrepreneur path. I had to have it. And I did. I took the dive scared.

Shortly after signing the lease to my new office, I decided to invest in business coaching and really tackle the virtual side of my business. After the pandemic and loosing. my job, I thought it would be stupid not to devote time to this aspect so I could continue to provide for my family and I if something like this were to ever happen again. Within 12 weeks of the coaching, I launched my first virtual product, tripled my investment on the coaching and was consistently having 15K months.

Liana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a physical therapist. Most people get into PT because they had some sort of injury and they want to go into Orthopedics. I, however, wanted to go into Neuro because one of my good friends in high school suffered a spinal cord injury. About 3 years into my career, I realized Neuro wasn’t for me and transitioned to outpatient orthopedics. It was during my dry needling certification that I learned how much pain come from the jaw muscles alone! Being someone who had suffered with jaw symptoms since their teens, found this fascinating. I immediately ran home to my husband, an orthodontist, and said this is it. This is my calling. I am going to help these people.

It took me another 4 years before I finally decided to go off on my own, start my own niched practice, only serving people with jaw pain and other craniofacial and orofacial pain (such as headaches, migraines, and sleep apnea). I offer both in-person and virtual services that help people understand their bodies and why they are experiencing pain from a whole perspective. Sometimes this means interdisciplinary care with other providers. I love helping my clients get to the root cause of their pain and dysfunction.

I think what I am proud of the most is that I have built a very wonderful service where I am truly with each client in a concierge like fashion, really helping them everyday. It’s scary to be alone or unheard in this medical system and I never want that for any of my clients. My passion doesn’t stop there. I am also really proud of how I have been able to help other clinicians see things differently, to really help their patients and clients as well.

How did you put together the initial capital you needed to start your business?

I knew for a few years that I eventually wanted to start my own practice. I just didn’t know when that would happen— it actually happened very suddenly! But over the course of probably close to 2 years, I did some cash based dry needling and PT for friends, past patients, and family. They paid me in cash and all that cash was saved to eventually start my business. When I did eventually start my practice, I had about $6,000 saved. It was enough for a couple months rent and some supplies.

What’s been the best source of new clients for you?

I have two really amazing sources of new clients. One is the referral base I have created locally of dentists and other other oral health professionals. It took some time, as my way of treating TMJ/TMD is very different and very holistic. It took time to get one or two referrals in the door, but as people got better, I communicated with the oral care professionals and they all started to communicate among themselves, more and more referrals started coming. And better quality referrals as the years went on. My other source of new clients is Instagram. I find that many of my clients resonate with my mission and my view points about TMJ/TMD and we are able to connect there. They are the clients that are in my virtual model– TMJ/TMD coaching. It’s amazing what success the virtual model has!

Contact Info:

• Website: https://stan.store/the_jawpaindoc
• Instagram: the_jawpaindoc
• Linkedin: www.linkedin.com/in/lianasved
• Youtube: www.youtube.com/@thejawpaindoc

Image Credits
Image Credits: Loverly Photography & Olivia Morris Photography