Alright – so today we’ve got the honor of introducing you to Liana Mollo. We think you’ll enjoy our conversation, we’ve shared it below.

Liana, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

One of the things that I feel sets my practice apart from other spas and beauty professionals is my understanding of mental health and beauty. I have a social work degree from ASU and focused on mental health and counseling during my time there. As an acne specialist, I find many correlations between someone suffering with breakouts and anxiety, self esteem and mood stability. I do my best to be intentional with every client, truly listen to their goals and concerns and guide them with empathy and compassion. I book out extra time with each client to make sure we are covering their consultation throughly and answering any questions needed. I make sure clients know I am available for support throughout their treatment plan and home care regimens.

Liana, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

MolloGlow LLC- Aesthetics by Liana Mollo is a play off of my last name and love for helping others glow inside and out. I had attended the Southwest Institute of Natural Aesthetics in 2015 and quickly grew a passion for skin care, ingredients, chemistry and result driven treatments. I loved learning about the complexity of the skin and knew I wanted to work directly with the skin upon graduating. Aesthetics is an industry where you never stop learning and continuing education only helps grow your practice. I was thrilled to be in an industry where I could consistently perfect my craft and help others.
During my time in school I focused on acne for my case study. Watching the clients self esteem soar and smile grow as we cleared their skin ignited a passion for helping others clear their breakouts.
I have been licensed for 9 years this year and my own practice for 4 years now. I opened in August of 2019 and was quickly shut down by Covid. During this time I sold stay at home facial kits online as well as home care and tried to promote and market until we could see clients again. I also completed my Social Work degree with ASU and knew I wanted to help bridge the gap between mental health and the beauty industry.
Upon reopening, I was able to secure my first official location and continue to grow my practice.
Now, I focus on acne and anti aging result driven treatments. I am an acne specialist with Face Reality skincare – the leading acne line in the industry with a 90% success rate. I also carry Rhonda Allison, Skinscript, Glymed, Hale & Hush and Cause Medic to suit all other skin types and concerns.
Some of my most popular treatments include the Acne Bootcamp from Face Reality, Procell Microchanneling (collagen induction therapy), Dermaplaning, Hydrodermabrasion facials and LED light therapy.
I am most proud of building my business from the ground up with no real large investments or savings for start up costs. I dove into what I wanted to do head first and have been incredibly grateful to grow since.

How did you put together the initial capital you needed to start your business?

The first several years I was licensed I worked for Massage Envy while continuing to serve and bartend on the side. I needed to work multiple jobs to make a decent living, was not satisfied with my work as an esthetician with Massage Envy and was exhausted by the restaurant industry.
I tried a few other avenues in the industry and nothing quite stuck. From waxing, lashes, a large resort spa, working for a small practice but was having a hard time finding my place.
I went back to school at ASU for Social Work and by the time 2019 rolled around- I knew if I wanted to truly help clients and make a difference the way I wanted to – I would have to do it on my own and start my own business.
I had student loans and no real business loans or savings for start up costs. So, I threw together a basic facial protocol and set up a table in my apartment living room while using a crock pot for hot towels and started posting on social media.
Not before long I had clients coming to my apartment living room for facial treatments and would invest every dollar a client paid me back into my business to eventually purchase more products for treatments and equipment.
Soon after in 2020 when Covid shut us down for a while, I continued to sell “stay at home facial kits” online and do online consultations for home care regimens.
This helped support my business until we were able to re-open and I landed my first official location in Scottsdale.
4 years later I have continued to invest back into my business as I grow and have been grateful to offer result driven products and services.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Taking advantage of social media, e-mail and text marketing are some of my favorite was to keep in touch with clients. As well as being mindful to directly reach out to clients to check in via a text message or phone call. I have set up automated e-mails through my booking system for before and after their treatments with after care instructions, a link to leave a review and my contact information in case they have questions or need to reach out. On instagram, I use the free Channel group chat for my clients and post last minute appointments as well as exclusive tips, tricks and discounts for those subscribed. I also offer monthly memberships for my clients. This renders on the same day each month and includes exclusive pricing on treatments, discounts on products and priority booking. Memberships are my favorite way to make a lasting connection with my clients and ensure seeing them monthly for best results.

Contact Info:

• Website: https://Www.MolloGlow.com
• Instagram: @molloglow_aesthetics
• Facebook: Liana Mollo MolloGlow
• Other: For Booking: Www.Vagaro.com/molloglow

Image Credits

Image credits to @emilyem.photography

Emily Em Photography