We were lucky to catch up with Lexie Luckner recently and have shared our conversation below.

Lexie, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At BLU Medical Aesthetics, our mission is to ensure every individual feels uniquely valued and cared for upon entering our doors. We prioritize personalized attention, understanding that each person has distinct concerns and aspirations. Our commitment to continuous learning ensures we provide the best experience and outcomes by staying updated with the latest advancements in aesthetics. While result-oriented, we also emphasize relaxation and rejuvenation, offering a sanctuary for clients to unwind and recharge. Ultimately, our goal is to uplift and empower our clients, fostering connections, personal growth, and a sense of being valued and cared for.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My journey into the aesthetics industry stemmed from personal struggles with skin concerns that deeply impacted my self-esteem. Despite trying various treatments, relief only came when I discovered the expertise of an aesthetician. This transformative experience ignited my passion to help others facing similar challenges. Growing up in a family of business owners instilled in me a drive for entrepreneurship, but I’ve chosen to foster a familial atmosphere within my practice, prioritizing personal connections over corporate structures. Understanding the frustration of ineffective treatments, I specialize in tailoring personalized skincare plans for each client, addressing their unique goals and needs. We accompany clients throughout their skincare journey, offering unwavering support every step of the way. What sets us apart is our commitment to treating clients like family, fostering genuine relationships and laughter during every visit. Client satisfaction and comfort are paramount values in our practice. I take immense pride in our rapid growth as one of the fastest-growing med spas in the South Denver area, expanding from a humble solo room business to a bustling storefront with a full team within just one year. Our success is attributed to the exceptional team I’ve assembled, investing in extensive training to ensure they share my values and commitment to excellence..

How did you build your audience on social media?

Building an audience on social media for BLU Medical Aesthetics was a journey rooted in authenticity and engagement. We began by sharing our story, focusing on our mission to provide personalized care and genuine connections. Through consistent and quality content, we showcased our expertise in skincare and aesthetics, offering valuable tips, behind-the-scenes glimpses, and client success stories. Interaction was key—we responded promptly to comments, messages, and inquiries, fostering a sense of community and trust.

Advice for those starting to build a social media presence:
1. Define your brand: Clarify your mission, values, and unique selling points to guide your content strategy.
2. Consistency is key: Regularly post engaging and relevant content to keep your audience interested and connected.
3. Quality over quantity: Focus on creating high-quality content that resonates with your audience rather than simply aiming for high post frequency.
4. Engage authentically: Foster genuine interactions with your audience by responding to comments, messages, and inquiries in a timely and personalized manner.
5. Utilize visuals: Visual content such as photos and videos are powerful tools for showcasing your expertise and capturing audience attention.
6. Collaborate and cross-promote: Partner with complementary businesses or influencers to expand your reach and attract new followers.
7. Analyze and adapt: Monitor your social media metrics to understand what content resonates most with your audience and adjust your strategy accordingly.

By staying true to our brand values and actively engaging with our audience, we were able to steadily grow our social media presence and cultivate a loyal following.

Can you tell us about what’s worked well for you in terms of growing your clientele?

My social media presence has been instrumental in growing my clientele. By offering free educational content, I’ve gained the trust of others seeking information about medical spa services. Consistently showing my face and personality has allowed me to attract like-minded individuals who resonate with my vibe and enjoy engaging with me. After gaining clients from social media, I’ve focused on maintaining their trust and building genuine relationships. This approach has led to satisfied clients who not only return but also spread the word about their positive experiences through word of mouth, further expanding my clientele.

Contact Info:

• Website: Blumedaesthetics.com
• Instagram: https://www.instagram.com/blu_medicalaesthetics?igsh=MTJjaWQwbXJ5bmZ5dQ%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/blue.medicalaesthetics?mibextid=LQQJ4d
• Other: Google reviews https://g.page/r/CcQcCiND6aVVEBM/review

Image Credits
Emily Gruenthal @emily.Nicole.photo.co