We were lucky to catch up with Lexi Serna recently and have shared our conversation below.
Lexi, thanks for taking the time to share your stories with us today Can you tell us about a time where you or your team really helped a customer get an amazing result?
Certainly, the focus of this story is full organic growth, without using any paid advertising
Client: Highbrow Lowbrow Austin
One of my most rewarding experiences so far was working with a private members club in the heart of Austin, Texas (who I still work with). This club not only catered to its members but also hosted events for businesses and organizations in the Austin area. When I first started collaborating with them, they were just embarking on their journey as a social club and event space. At that time, they had a modest following of under 2000 on social media.
Over the course of the past year, during which I’ve had the privilege of partnering with them, we’ve achieved remarkable growth. Through strategic and organic efforts, I helped the club gain an impressive 13.5 thousand followers. One of the standout moments during our collaboration was when a video we created nearly hit the 1 million views mark, going viral on Instagram reels, specifically within the Austin, Texas area.
The challenge presented to us was clear: the club wanted to expand its reach, attract more attendees to their events, increase membership, and showcase the unique experiences they offered. Together, we developed a narrative that highlighted the club’s offerings and engaged the community in a meaningful way.
I focused on telling their story authentically, emphasizing the value they provided to their members and event attendees. By doing so, we not only increased the club’s visibility but also created a genuine connection with the Austin community. Through our efforts, we successfully portrayed the club as more than just a venue – it became a vibrant community hub where people could not only host events but also thrive and grow.
What made this achievement truly meaningful was the impact it had on the club’s growth and the positive response we received from the Austin community. Many individuals and businesses, looking for a space like this, were drawn in by the authentic portrayal of the club’s offerings. By focusing on the people, their experiences, and the benefits they could derive from the club, we managed to create a compelling narrative that resonated with a wide range of businesses and personalities in the city.
In essence, this success story exemplifies our ability to transform a vision into a thriving reality, all while fostering meaningful connections within the community. It was incredibly rewarding to witness the club’s transformation and contribute to its growth, making a lasting impact on both the business and the people it serves.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I embarked on my journey in the world of marketing while in college. My fascination with storytelling and building genuine connections with customers was kindled during my time in fashion marketing at a lifestyle brand. This passion led me to help open a surf shop in West Palm Beach, Florida, where I delved deeper into the realms of branding and marketing.
A pivotal moment came when I worked in the political arena in Washington, DC, realizing that my creative instincts were not being fully nurtured. Eager to channel my creativity, I joined a digital marketing agency, specializing in making content go viral viral content. This experience equipped me with valuable insights and skills, which I eagerly shared with friends and clients, assisting them with their marketing needs.
Fuelled by my passion and armed with industry knowledge, I took the plunge and established Bolt Creative Agency. At Bolt Creative, we embrace the philosophy where we believe in creating more than we consume. In today’s digital age, where the consumption of content is endless, our focus is on crafting electrifying brand expressions that leave a lasting impact. With over half a decade of experience, I’ve had the privilege of learning from some of the industry’s finest minds in influencer marketing, social media management, and content creation.
Our Services:
Platform Building:
At our core, we excel in crafting dynamic platforms tailored to your needs, uniting visionaries, influencers, and our extensive creative prowess. We empower tech companies to unleash the full potential of their social media campaigns through innovative platform solutions.
Content Creation:
We specialize in crafting compelling narratives through captivating visuals and engaging storytelling. Our goal is to bring brands to life, making them resonate with audiences on a profound level.
Social Media Management:
Navigating the complex world of social media, we meticulously curate content, design, and strategy, ensuring that your brand’s presence stands out. We don’t just stop at aesthetics; we focus on driving meaningful engagement and results for your business.
Influencer Marketing:
Harnessing the power of influencers, we forge authentic partnerships that elevate your brand’s visibility. Through carefully curated campaigns, we connect you with influencers who align with your brand’s ethos, driving genuine engagement and fostering trust.
E-mail Marketing:
Our personalized e-mail marketing services empower businesses to communicate effectively with their audience. From strategic planning to creative design, we optimize every aspect, ensuring your message reaches the right audience and resonates profoundly.
What sets Bolt Creative apart is our unwavering dedication to helping businesses and individuals make a significant impact in the digital realm. I take immense pride in leveraging my expertise to empower our clients, and I am excited to continue this journey, making meaningful strides in the ever-evolving digital landscape.
Any resources you can share with us that might be helpful to other creatives?
Absolutely! I wish I had known about Upwork. This is a phenomenal place to find editors, designers, and so many more freelance contractors! It is a blessing to have them part of my team on large projects.
What do you think is the goal or mission that drives your creative journey?
At Bolt Creative, we offer services designed to help businesses tell their brand’s story and connect with their audience meaningfully. Our expertise lies in content creation, social media management, influencer marketing, paid ad and email marketing. We are known for our create-over-consume approach, which emphasizes creating compelling content that resonates with your audience rather than just consuming endless content. Our experienced professionals are dedicated to delivering high-quality work that drives real results for our clients.
One of the things that I’m most proud of is our ability to help businesses stand out in a crowded digital landscape. By leveraging our content creation and social media management expertise, we have helped numerous businesses increase their engagement, traffic, and sales. Our focus on creating a personalized strategy for each client sets us apart from others. We are not a cookie-cutter, copy-and-paste agency with the same strategies for each business. We take the time to understand your business, audience, and goals and develop a tailored approach to help you succeed.
Contact Info:
- Website: boltcreativeagency.com
- Instagram: boltcreativeagency