We recently connected with Lexi Block and have shared our conversation below.

Hi Lexi, thanks for joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?

When it comes to “customers”, I truly hate using the words “customers” or “clients” because the people that are booking me to photograph the most important memories of their lifetime are friends, not just a paycheck. From the moment someone inquires with me, I want them to feel appreciated and comfortable around me; This means it’s my job to make them feel like we connect on a person level before even discussing price/payment. I encourage the people I photograph to add me on facebook, follow my personal life, and text me whenever needed, because I truly want to be there for them and build a connection any way that I can. Commenting on their photos and achievements is a small way of showing them I appreciate them, but also allowing them to see inside of my personal life is one way of showing appreciation to the people that book with me. I want (and expect) my “clients” to continue to confide and connect with me after the job is done!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

For starters, photographing love has always been a dream of mine. I have always known that photography was a part of my future, whether it was capturing someone playing their favorite sport or marrying their soulmate. I had the opportunity to participate in an off-campus course, that focused on the basics of photography – we studied film photography from the manual settings of the camera to developing our own film in a dark room. This sparked my love for photography in general! Since then I have tried college courses focusing in Photojournalism (and dropped out), taking a step away from it all, and then coming back full force, diving into wedding photography. My focus now, as a wedding photographer, is to capture memories as they happen naturally – unposed and unscripted. I aim to tell the love story of each and every one of my couples as they want to tell it. I completely understand the awkwardness that comes with being in front of a camera, which is why I focus on creating a relationship with each client first, rather than jumping straight into stiff, uncomfortable poses. Let’s meet up for coffee, drinks or ice cream, get to know each other, and then I can focus on prompting the couple in ways that showcase their love languages and affection towards each other!

How did you build your audience on social media?

My biggest advice for social media is to show up as yourself. Post what you want, when you want and the people that relate to you will show up. I, by no means, have the social media following that I want, but I always take it one day at a time. There may be times where I don’t post for months, then post 4 weddings in a week, and then post about my personal life for 2 weeks straight. Don’t let anyone tell you what or when you *need* to be posting. Show up when you can, show love to those who support you, and the rest will follow!

Where do you think you get most of your clients from?

Honestly, 90% of my bookings are word-of-mouth. By creating a following that is a support group filled with friends you pour you energy back into, you create a bigger brand for yourself! Showing up to weddings with a positive attitude, willing and ready to do anything to ensure your couple has the best day of your life will reflect on your brand! Their friends and family will see your efforts and talk about your services to their friends and family which creates leads to more bookings!    

Contact Info:

• Website: lexiblockphoto.com
• Instagram: instagram.com/lexiblockphotography
• Facebook: facebook.com/lexiblockphotography

Image Credits
Olivia Anderson Photography for branding photo of myself