We were lucky to catch up with Lex Thecreator recently and have shared our conversation below.

Lex, appreciate you joining us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

Hi, my name is Lexthecreator! I’m a 24-year-old mompreneur on the climb to creating generational wealth through digital products and online businesses, all from the comfort of my home. I started my skincare business in 2021, taking multiple risks because I wanted more out of life than just the American Dream.

I went to college and studied law, which I still love, but I needed more. I wanted to be heard and make an impact within my community, so I started creating one! Back in late 2020 and early 2021, during the rise of COVID, I was bored sitting at home, trying to figure out how to make money from zero cents. I first picked up an interest in doing nails, thinking it would help the girl community. But later, I realized I didn’t have the patience or passion for nails, so I started thinking outside the box.

That’s when I decided to start a family YouTube channel, and we loved every second of it! The genuine support we received made me feel like one of the top creators I had watched growing up. The excitement of creating content and building anticipation for new episodes gave me the confidence to pursue content creation seriously. After seeing that people liked the content I produced, my boyfriend encouraged me to start our skincare business.

Risk number two: I was scared because I didn’t have a clue how to run a business, but I knew the impact I wanted to make and what I had to offer. In August 2021, A&T Cosmetics was born in honor of our daughter, who suffers from eczema. When she was a baby, it was like pulling teeth to find products that moisturized and protected her skin from irritation. A&T Cosmetics specializes in protecting all skin types using natural and organic ingredients that leave skin whispering “thank you.”

Alongside my journey in content creation and business, I also launched my podcast, The Wealthy Mom Blueprint, which coexists with my content creation mission. The podcast empowers women to thrive in motherhood, business, and creating generational wealth.

Risk number three: After dealing with life’s challenges, I told myself, “It’s all in or nothing.” Fast forward to 2025—I decided to take entrepreneurship and content creation seriously. This was my wake-up call. I started the blueprint in 2020, knowing I wanted a six-figure skincare business, and as the years passed, I grew to love content creation deeply. In the summer of June 2023, I made the decision to take the craft full-time.

For more, follow me on these platforms:
YouTube: Lexthecreatorr
Instagram: lexthecreator2.0
Podcast on Apple and Spotify: The Wealthy Mom Blueprint

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

About Me
Hi, I’m Lex, a 24-year-old mompreneur and content creator passionate about building generational wealth, balancing motherhood, and inspiring others to take control of their future. I began my entrepreneurial journey during the pandemic in 2020 when I felt the need to create a new path for myself and my family. That’s when I realized that the traditional “American Dream” wasn’t enough for me—I wanted more.

I started my journey dabbling in different ventures, from nails to content creation, and eventually found my true calling in building community and creating impactful businesses. My path has been a mix of risks, creativity, and resilience, which has led me to where I am today: a proud owner of a skincare business, a full-time content creator, and the host of my podcast, The Wealthy Mom Blueprint.

How I Got Into My Business

The inspiration for my skincare business, A&T Cosmetics, came from a personal need. My daughter suffers from eczema, and as a mom, I struggled to find products that would protect her sensitive skin and provide long-lasting moisture. This led me to create my line of natural and organic skincare products designed to protect all skin types while offering nourishment and hydration.

My passion for content creation came from the joy of sharing my journey and connecting with others. Starting a family YouTube channel helped me realize that I had a voice and an ability to inspire others. Over time, I began focusing on helping others navigate content creation, entrepreneurship, and balancing motherhood and business.

Products, Services, and Creative Works

A&T Cosmetics: A skincare line offering natural and organic solutions for sensitive skin, inspired by my daughter’s journey with eczema.
Content Creation: I create relatable, engaging content that centers on family, self-care, lifestyle, and entrepreneurship.
Podcast: The Wealthy Mom Blueprint empowers women to navigate motherhood and business while building generational wealth.
Workshops and Bootcamps: I teach aspiring creators and entrepreneurs how to edit content, grow their platforms, find their niche, and create effective growth strategies.

Problems I Solve

For Customers: I provide skincare solutions for sensitive skin using natural, effective ingredients.
For Followers: I offer inspiration, guidance, and actionable steps for building businesses, creating content, and thriving as a mompreneur.
For Aspiring Entrepreneurs: I share the tools, knowledge, and encouragement they need to start or scale their ventures.

What Sets Me Apart

What makes my journey unique is my ability to merge motherhood with entrepreneurship while keeping everything authentic. My brand is rooted in my own life experiences, from navigating eczema-friendly skincare for my daughter to figuring out how to grow businesses from scratch with little to no resources. I focus on building genuine connections and empowering others to believe that they, too, can create the life they dream of.

What I’m Most Proud Of

I’m most proud of taking risks and pursuing my dreams, even when the odds were against me. Whether it’s starting a skincare business to help others or building a community around content creation, I’ve stayed true to my vision.

What I Want You to Know
I’m here to inspire, educate, and create. Whether you’re a mom looking for skincare solutions, someone trying to navigate content creation, or an aspiring entrepreneur, my goal is to help you see that building generational wealth and living a fulfilling life is possible from the comfort of your home.

Connect with Me

YouTube: Lexthecreatorr
Instagram: lexthecreator2.0
Podcast: The Wealthy Mom Blueprint (Available on Apple and Spotify)

We’d love to hear the story of how you built up your social media audience?

How I Built My Audience on Social Media
Building my audience on social media was a journey of consistency, authenticity, and a lot of trial and error. I started creating content with no real blueprint, just the intention to share my story and connect with people who could relate. Initially, I focused on family content through my YouTube channel, which gave me confidence and momentum.

When I launched my skincare business, I used social media as a platform to share my “why.” I told the story behind A&T Cosmetics—how it was inspired by my daughter’s eczema—and showcased the natural ingredients and benefits of the products. People resonated with the authenticity of my journey, which helped me grow an engaged following.

Over time, I realized the power of providing value to my audience. Whether it was sharing tips on balancing motherhood and business, behind-the-scenes of content creation, or skincare advice, I always focused on building trust and fostering a sense of community.

Collaboration was another game-changer. Partnering with other creators and engaging with my followers in meaningful ways (like responding to DMs and comments) created deeper connections. Consistency, such as posting regularly, using trending hashtags, and diversifying my content across platforms like Instagram, YouTube, TikTok, and Threads, helped me expand my reach.

Advice for Building a Social Media Presence

Know Your “Why”: Start with a clear purpose. What do you want to share? What value do you bring to your audience? When you’re passionate about your content, it shows.

Be Authentic: People connect with real stories. Don’t be afraid to share your struggles, lessons, and wins—it makes your journey relatable and inspiring.

Engage Consistently: Show up regularly and interact with your audience. Respond to comments, participate in trends, and create content that encourages interaction.

Provide Value: Whether it’s through tutorials, tips, or relatable content, always ask yourself, “How does this help my audience?”

Experiment and Learn: Test different types of content (videos, reels, carousels, etc.), times of posting, and hashtags. Study what works and adjust accordingly.

Stay Patient and Persistent: Growth takes time, so don’t get discouraged if results aren’t immediate. Focus on building meaningful connections rather than just numbers.

Leverage Tools and Analytics: Use tools like Instagram Insights and TikTok Analytics to understand what’s working and optimize your strategy.

Remember, it’s not just about gaining followers—it’s about creating a community that genuinely connects with your story and mission.

How’d you build such a strong reputation within your market?

What Helped Me Build My Reputation Within My Market

Building my reputation within my market came down to three key factors: authenticity, consistency, and delivering value.

Authenticity: I’ve always been transparent about my journey, including the challenges and risks I’ve taken as a mompreneur. Whether it’s sharing how my daughter’s eczema inspired the creation of my skincare line, A&T Cosmetics, or discussing the highs and lows of entrepreneurship, I’ve remained true to my story. People resonate with authenticity, and it helped me establish trust and credibility with my audience.

Consistency: Showing up consistently across platforms was another major factor. Whether it’s posting valuable content on Instagram, creating relatable YouTube videos, or engaging with my podcast listeners, I maintained a regular presence. This consistency helped me stay top-of-mind for my audience and reinforced my commitment to my brand and mission.

Delivering Value: I focused on solving problems for my audience. For example, my skincare products address sensitive skin concerns using natural and organic ingredients. Through my content creation, I’ve provided tips on balancing motherhood and business, building generational wealth, and growing social media platforms. By focusing on their needs and interests, I’ve been able to establish myself as a trusted resource within my niche.

Engagement and Community Building: I made it a priority to engage with my audience by responding to comments, hosting workshops, and collaborating with like-minded creators. This helped me create a community of people who not only support my work but also share my vision.

Staying True to My Vision: From day one, I’ve been clear about my mission—to empower others to thrive in their personal and professional lives. Staying aligned with this purpose has allowed me to build a reputation as someone who genuinely cares about uplifting others.

What Sets Me Apart
My unique approach to blending motherhood, business, and content creation has positioned me as more than just a creator or entrepreneur—I’m a relatable figure who understands the challenges my audience faces and provides actionable solutions.

By staying authentic, delivering value, and engaging meaningfully, I’ve been able to build a strong reputation within my market that continues to grow.

Contact Info:

• Instagram: https://www.instagram.com/atcosmetics_
• Youtube: https://youtube.com/@lexthecreatorr
• Other: Main Instagram account: lexthecreator_

  Backup Instagram account: lexthecreator2.0

  Podcast: The Wealthy Mom Blueprint