We recently connected with Lex Carter and have shared our conversation below.
Alright, Lex thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?
Becoming a wardrobe consultant is a job that actually found me. Being an athlete growing up and then playing at the collegiate level, I typically wore the team issued gear which consisted of sweatpants or uniforms majority of the time. When I graduated and was able to afford the pieces I wanted, I began to dress myself in looks that I felt most confident and it showed. I would always get compliments from my family and friends but then it became more often that these compliments would start to come from strangers. The compliments then turned to questions, advice and before I knew it, I was being asked to help clean out closets and shop for replacement pieces. The feeling of helping others is something that has always warmed my heart and to know that I could help people in a way that brought out their confidence was most exciting for me. I figured if I there was a business I could choose to be in, it’d be the business of helping build confidence. Confidence is a bold characteristic when worn properly and that’s how I like to approach a look when I style not only myself but clients as well. I officially started LooksByLex in the Spring of 2023 and and it’s been one of the most rewarding experiences for me thus far. I’ve worked with some amazing people and can’t wait to see my business expand even further.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Lex. I’m a wardrobe consultant who focuses primarily on helping people enhance their wardrobe while specifically focusing on formulating looks that brings out their confidence. I offer services as simple as shopping for clients, styling them for photoshoots, helping them revamp their closets and even assist with packing for their upcoming trips. Many stylists like to offer personal shopping and styling services, however, I like for my clients to understand that my end goal is for them to be able to style themselves after I’ve assisted in providing a foundation for their newly enhanced style. A way I like to ensure that is attainable is by providing look-books and mood boards for my clients as they are requested. I get so excited when I speak to one of my clients and they just want an ‘approval stamp’ on an outfit they’ve created themselves. Being able to see the elevation in a persons confidence simply by adding a piece of clothing, jewelry or a pop of color in their look is an extremely rewarding feeling. Many people ask about my target audience and I often struggle with answering due to the fact that I simply love helping people and that includes people of all ages and style types. By building relationships with my clients that are not only transactional I aim to build trust that yields high quality and the most efficient results in the work provided.
I like to think having a background as an student-athlete is how I have been able to connect with so many different people. Understanding how to prioritize multiple tasks as well as having to perform at a high quality and provide and efficient results is something that I learned beginning at a young age. From assisting the recent college graduate revamp his closet and get ready for the corporate world, to assisting the working mom detox her closet and elevate her wardrobe, all the way to working with the professional athlete who just prefers her clothes bought, delivered and displayed on game day for her so that all she has to focus on is performing at work. I understand that life has a way of making people feel like there’s always something that needs to be done and often times our appearance gets put on the back burner. They say when you look good, you feel good and the goal here at LooksByLex is to make sure through whatever life has for you, your wardrobe radiates your confidence and resilience effortlessly.
What’s been the best source of new clients for you?
To my surprise, thus far my best source of gaining new clients has been by word of mouth. I actually received my first retainer client this way. I had mainly been posting content on my Instagram account and shortly after received an email from my now client stating they had heard I recently began my business as wardrobe consultant and they were looking for someone to take the stress out their shopping and styling routine due to their busy and often on-the go work schedule. Within a few weeks, we had a signed agreement and have been working together for the past 5 months and I’ve been extremely grateful.
How do you keep in touch with clients and foster brand loyalty?
As I mentioned before, I like to build relationships with my clients. Especially because an individuals personality is often displayed through the clothes and colors they choose to wear. Having a relationship with my clients and knowing them as a person helps me to perform my job more efficiently. Which also yields quality results and happy, confident people. Those who work with me know that balance is important to me as well and I’m not at all in the business of just earning money. I like to make sure that with each client I push outside that comfort zone just the right amount because that’s where the change and elevation is most visible. However, I also ensure they understand that I welcome a little pushback and all feedback so that we’re on the same page and have a common goal for how we’d like to see our wardrobe transform. I believe through efficiency, transparency and trust is how I have been able to keep in touch and foster the brand loyalty that keeps my clients on retainers and booking me for other services.
Contact Info:
- Website: Www.LooksByLexStyling.com
- Instagram: @LooksByLex__
- Other: TikTok: @LifeByLex_
Image Credits
Image Credits: Dani Gariglio