We recently connected with Lettie Fundanet and have shared our conversation below.

Lettie , thanks for taking the time to share your stories with us today Let’s talk about innovation. What’s the most innovative thing you’ve done in your career?

The most innovative thing that I have done while growing my business is to surround myself with like-minded individuals. I used to meet monthly with a friend that had a similar mindset and work goals to discuss our wins, losses and to share ideas of how we could improve. This really helped us to both keep focused and we enjoyed it so much that we added a 3rd and 4th person to our group. All of our businesses grew in leaps and bounds and we enjoyed the accountability, collaboration and friendship that grew from these monthly goal setting discussions. In fact, we loved it so much we knew we had to share it and started a Business Building Women’s Collaborative group on FaceBook. We would set up daily morning zoom meetings to get on and get stuff done in our business. Literally, we would we open the call and we would all share what we were going to work on that hour and mute our zoom and get to work. At the end of the call we would all share what we got done. We saw so much magic happen in all of our businesses throughout that year (Start up businesses, creation of courses and masterclasses, increasing customer base, growing outside of our friends and family circle and the best thing of all increasing our bottom line). In the end we had to stop doing the zoom calls because the 4 founders got so busy with our businesses and started outsourcing and we couldn’t run the group anymore. All that to say, find at least one like-minded friend to meet up with regularly and let them hold you accountable to your goals.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a professional organizer, yes, it’s a thing. I have always liked creating order out of choas. Helping family and friends move or organize a closet that was a driving them crazy is how I got started in this fun, outside of the box career. Over and over again I would hear from others, “you should do this as a business.” One day while I was at my nanny job there was a woman who came to the house to help the husband organize his office. That really planted the idea that this was something that I could do. After having my first child I decided to launch my organizing career. It was more of a hobby that I got paid for doing. 16 years later I have an LLC, Organized by Lettie and I have hired people to be on my team. (someone pinch me).

Organized by Lettie aims to provide real organizing for real people. Some of our favorite projects to work on with our clients are: packing/unpacking for a move or remodel, staging for selling your home, paper management, closet cleanouts, and generally just helping you achieve your organizing goals. We offer several ways that you can use our services: in person, virtually, and you can access my step by step masterclasses that walk you through a project as if an organizer is right there with you.

What’s been the best source of new clients for you?

The two main ways that have been the best source of gaining new clients is through word of mouth recommendations and social media.

I worked very hard over that last two years to increase my social media presence. I started a blog, which turned into a weekly email and then as I started to get busier I decided to hand my social media management over to a virtual assistant. I have been working with Hannah Klingman VA for almost a year and she has cleaned up my branding, targeted my audience and I have gotten so many new clients in the last few months. Most of all I love that she frees my time up to work on my business instead of crying over creating consistent, engaging content to put out on social media. After all I’m an organizer not a graphic designer. In other words I highly recommend hiring a VA and outsourcing things when you can.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

There are two books that I read that were life changing for my business: How to Blog for Profit by Ruth Sokoup and The 4-Hour Workweek by Tim Ferriss. After Reading Ruth Sokoup’s book I built a website, started a blog, and an email list. I hired my VA after I read The 4- Hour Workweek because in the book Tim Ferriss talks about how he outsources so he can focus on his business and not be working in his business.

Contact Info:

• Website: https://organizedbylettie.com/
• Instagram: https://instagram.com/organizedbylettie/
• Facebook: https://www.facebook.com/organizedbylettie
• Youtube: https://www.youtube.com/channel/UCzhNh_vhlr70PMkwg_5cgNw/featured
• Other: Join my email list to receive my newsletter about all things organizing: https://mailchi.mp/b0047113234c/organized-by-lettie

Image Credits
Photos taken by Organized by Lettie These are before and after photos that I took of organizing jobs that I did. I always get permission from clients to share.