We caught up with the brilliant and insightful Letitia Owens a few weeks ago and have shared our conversation below.

Letitia, thanks for taking the time to share your stories with us today Do you have a hero? What have you learned from them?

My Dad is my Hero, a Small Business owner for 42 years. He had a profound impact on my life and small business. He raised three young girls by himself, he was a dedicated and hardworking individual who had a great deal of wisdom to share.

Lessons that he taught me, such as the importance of saving money and putting it back into my business first was very important. His statement that he left me with before he passed away was , “A Owens is not a Quitter” is a powerful reminder to me that success often requires perseverance and determination, even in the face of adversity.

He was such a strong and positive influence my life. My dad’s lessons and values have clearly had a significant impact on my personal and professional development, and I hold him in high regard.

My dad’s commitment to taking care of his customers is also an important reminder of the importance of treating others with kindness and respect. He valued his customers, and suppliers to his business and wanted to provide them with the best service possible, and it’s a lesson that I’ve clearly taken to heart in my own business.

I like to share this story, that I will hold near and dear to my heart space. As My Father’s health began to decline, It was apparent we had to close his business, and I had to call a few of his suppliers to let them know he was closing due to health reasons. I called a supplier I had seen often on invoices,. I called and here is what the conversation sounded like. “Hello Mr__ I am calling to let you know My father is closing his business due to health reasons, and he wanted to let you know and thank you for supplying good to him over the years. He stopped me mid stream and said Let me tell you about your Father and how we do business. He simply said I have NEVER met your Dad, he was getting supplies from some other poor supplier and I called him and asked him to “trust me”. , We have NEVER MET. I almost dropped the phone at this moment, thinking, What, HOW, I believe your father has been doing business with me for about 38 years, is that correct?, I said Yes, because my Dad told me before I called him. He has been trusting me with his supplies for 38 yeas.” He thanked me for my phone call , and wanted me to tell my Dad how much he appreciated his business over the years. I hung up with tears in my eyes, and I told my Dad, “Daddy, I want to have business relationships like this.” Actually we cried together , I knew that was one of the hardest phone calls he had to make, so I made it for him.

Moving forward…Give back to the community: My dad’s commitment to his customers and his community was an important part of his legacy. as I continue this tradition by finding ways to give back to my own community. Mentoring others in my family: Sharing my Dads wisdom with his Grand Son, My nephew who is starting his own business now continue this tradition and legacy as a Small Business owner. Maintaining these values he instilled in me: My dad clearly had a strong set of values that he passed on to me, such as the importance of hard work, perseverance, and taking care of your customers. By staying true to these values,,

I have continued to honor his legacy and ensure that his teachings continue to live on. I am continuously improving my business: with a strong work ethics, to ensure that my business remains successful for many years to come. I just celebrated 33years on June 1, 2023.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

R’Tish Creations is a marketing agency that specializes in creating remarkable business collaterals that tell beautiful stories about our clients through creative design and marketing campaigns. Our team is passionate about helping businesses grow and succeed by providing unique and innovative products and services.

We got into marketing because we believe that every business has a unique story to tell, and we wanted to help businesses share their stories in a way that resonates with their audience. We specialize in creating new products from digital AI technology, such as coloring books, greeting cards, recipe cards, digital papers, and guided journals. These products help our clients stand out in a crowded marketplace and provide their customers with a unique and memorable experience.

At R’Tish Creations, we solve a variety of problems for our clients, from developing a cohesive brand identity to creating effective marketing campaigns that drive results. We stay on top of the latest trends to ensure that our clients are always ahead of the curve and that they are not using outdated marketing techniques.

We are most proud of our ability to consistently grow and discover new ways to hit the marketplace successfully. We are always striving to improve our services and develop new and innovative products that help our clients stand out in a crowded marketplace.

We want potential clients, followers, and fans to know that we are always blooming in new ways and that we are committed to helping businesses succeed. Whether you need help with branding, marketing, or developing new products, we have the expertise and creativity to help you achieve your goals. So if you’re looking for a marketing agency that can help you take your business to the next level, look no further than R’Tish Creations.

What’s been the best source of new clients for you?

Word of mouth is my biggest referral. Others see my work and they want this for their companies. My work is the best advertising money can buy for me.

Quick story, I started a Mail Order Catalog, because I wanted folks to see the beauty in discovering Afrocentric products, using African textiles in your home décor , etc.. I created a Catalog called UMOJA, it got to the market so late due to no financing available to print the catalog, I got a small loan from a family friend to print the book, it was received like a “coffee table” book, I got a few orders, but NOTHING like I was expecting. However, the quality of the book was like a resume for me, I got so much business to create marketing collaterals, so it served as the best advertisement for my company ever.

What do you think is the goal or mission that drives your creative journey?

YES, this new Artificial Intelligence is driving me like a rocket going into space. I get up every day with this incredible JOY to create a new product. I have created seven (7) New Coloring books in June and I am working on images for Journal Covers, Recipe Cards for my Food Tasting Box called Foodies Taste Kitchen, Greeting and Note cards with all these new images I am developing through Ai technology. One client said to me, ” I’m LOVING this new energy Letitia. You can see this energy on my web site under digital images, I have a new book coming out for children I am working on, and creating the images and storyline with Ai. I plan on having my 1st Art Showing with all my Art work later this year.

Contact Info:

• Website: www.rtishcreations.com
• Instagram: www.instagram.com/rtishcreations
• Facebook: www.facebook.com/rtishcreations
• Linkedin: https://www.linkedin.com/in/letitiaowens
• Twitter: www.twitter.com/rtishcreations
• Other: www.tiktok.com/@rtish819 www.foodiestastekitchen.com

Image Credits
Taken By Letitia Owens